XYIENCE Announces Sponsorship with MMA Weekly

Oct. 5, 2010 - PRLog -- LAS VEGAS —XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), is proud to announce its sponsorship agreement with MMA Weekly, a leading mixed martial arts (MMA) news source that features fighter interviews, a daily radio show, and exclusive photo and video content. As a sponsoring partner, XYIENCE will have its logo prominently displayed on the “Rumors” section of the website, a page that provides fans with the most up-to-date information on competitors and upcoming fights. In addition, the XYIENCE brand image will also receive elevated exposure on the homepage immediately following UFC events.

“MMA Weekly is one of most respected news sources in the industry, so it’s an ideal partnership for XYIENCE,” says John Villari, XYIENCE’s creative and interactive director. MMA Weekly receives more than 2 million hits per month, allowing XYIENCE’s brand to deliver its message to the MMA fan, its core consumer.  “We place great value on the authenticity of our brand and in supporting the MMA lifestyle. Scott [Petersen, MMA Weekly’s editor in chief] worked with us to develop a program that enables XYIENCE to reach his audience in an effective manner while achieving the goals that are of paramount importance to our brand,” he says.

Petersen agrees that the brands have found great synergy. “As a leading news source in the great sport of MMA, it’s especially important that we align with brands that work to support the growth of MMA. When I think of the driving brands inextricable to MMA, XYIENCE is on that list,” he says. “Just as we work to bring our audience top-notch sports journalism, we work to offer brands like XYIENCE a marketing partnership. Working with John and his team has resulted in additional great ideas, and we look forward to a successful partnership with XYIENCE.”  

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.

Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle.  Its energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme Energy flavors include Orange Fuel, Lemon Blast, Citrus Slam and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.  Visit www.xyience.com for details.

About MMA Weekly
MMAWeekly.com was the brainchild of the late Ryan Bennett and was co-founded by Ryan Bennett and Scott Petersen in 2002. MMAWeekly.com is a leading source of fast and accurate mixed martial arts news and multimedia.  It is the main source for MMA content for fans, fighters, and industry insiders alike. Visit www.mmaweekly.com for all the latest MMA news and multimedia content.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.