Borderlinx Recruits Merchant Development Executive for the Americas

Sept. 29, 2010 - PRLog -- Borderlinx (https://www.borderlinx.com/m/), the leader in cross-border ecommerce, has strengthened its global presence with the appointment of Boyd Howells to the senior management team, responsible for merchant development across the Americas. As SVP Merchant Sales, Americas, Mr. Howells will lead the efforts to expand opportunities for its marketing and cross-border ecommerce enabling capabilities with retailers as well as other industry service providers seeking to expand beyond their domestic marketplace.

“As many retailers continue to invest in their global ecommerce strategy, they are now looking to take their plans to the next level,” said Howells. “This means locating and building life-time value with customers in the local geographies they serve. The Borderlinx platform is a rich, consumer-focused offering and a hugely popular shopping destination for its many European, Asian and Latin American members around the world. We create true consumer demand guaranteeing a direct and immediate strategy for our retailer partners to grow their international customer base. For retailers, it is a terrific and highly credible proposition, providing access to a broad base of proven and engaged online shoppers”.

Borderlinx CEO, David Spottiswood, said: “As global online shopping expands throughout the EU, Asia and Latin America, it is important to us to have an additional, senior resource on hand to help serve our growing base of retailers across the Americas, particularly North America. This will be vital as we continue to roll-out services in conjunction with some of the financial institutions with which we have agreements in place.”

This appointment follows a string of recent announcements from Borderlinx, such as the agreement with MasterCard Worldwide, demonstrating the company’s continued focus on the global ecommerce opportunity.  There are additional announcements expected from Borderlinx throughout the remainder of 2010.

With an ambitious market development strategy and partnering with some of the world’s leading companies, Borderlinx is moving quickly to expand their business model and help partners meet consumer demand.

Beginning his career at IBM, Mr. Howells has previously held positions at FiftyOne Global Ecommerce and Borderfree.  He holds an honours degree from the University of Toronto.

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Notes to editors: Borderlinx is the industry leader in global cross-border ecommerce. Delivering to consumers across the world, Borderlinx’s innovative eCommerce management solutions enable US and UK e-tailers to sell online to a global marketplace, while allowing consumers to access the best quality products at the best possible prices. Established by experts in ecommerce, multi-channel marketing, international trade and logistics management, Borderlinx has partnerships with many of the world’s leading companies. Borderlinx is an international company headquarted in Brussels, Belgium with offices in London, Singapore, San Francisco and Toronto. For more information visit: https://www.borderlinx.com/m/