Explore the Flavors of Indian Sub-Continent

Sept. 21, 2010 - PRLog -- Most people think of curry or masala as a hot  blend of Indian spices. While a partially true assessment, but there is so much more to the world of Masalas. Awaken Savor now proudly showcases popular blends such as Garam Masala, Tandoori Masala, or Vindaloo Curry; in addition, some unique blends such as the South African Malay Curry and Maharajah Curry are also featured.
So, what is the difference between a Curry and Masala? A mix of spices is called a masala. Curry, while widely used, is a much less specific word. In Southern India, it tends to mean a dish with meat, while in Northern India it's more often used for a dish with gravy. In common English usage, it's usually understood to mean any South Asian (e.g., India, Pakistan, Nepal, Bangladesh, Sri Lanka) dish with spicy flavors and a sauce. The term "curry powder" seems to have originated in England, where people created mixes of dried spices so they could make Indian food more easily—it's the equivalent of a packet of soup.
“We have always been fascinated with the complexity and variety of the Indian food, and now we are able to offer those wonderful flavors to anyone for easy cooking at any kitchen,” said Alicja Lombard, CEO of Awaken Savor.
Many retail spice blends available today include substantial amounts of salt and other additives as fillers or flavor “enhancers”.  Instead of making food taste better, these additives interfere with taste and complicate recipes.  Beyond their impact on flavor, many people avoid such additives for health reasons. According to Ms. Lombard, “our spice blends and salad mixes rely on over 100 individual spices to provide multiple layers of flavor that enhance food's natural flavors.”
Awaken Savor, Inc. offers 83 unique spice blends in six lines, including their “Awaken Savor Signature Blends”, “American Blends,” “Five-Spice Blends,” “World Blends,” “Salad Dressing Blends” and now the “Masala and Curry” blends. All spice blends are salt-free, MSG-free, gluten-free, and preservative-free.  Product sizes include a reusable tin of approximately 3½ ounces, as well as pouches in 1 ounce (sampler) and 1 pound (bulk) sizes; 3 ½ ounce pouches are also available to refill tins, reducing packaging consumption.
About Awaken Savor, Inc.
The company produces a wide range of salt-free, MSG-free, gluten-free, and preservative-free spice blends and salad mixes to encourage celebrities, foodies, and everyday cooks to explore the flavors of the world's cuisines in their own cooking.  The company's spice blends are special—tastes that can only be achieved with carefully chosen combinations of spices and herbs.
For more information on Awaken Savor, Inc.'s spice blends or to order on-line, visit http://www.awakensavor.com or call 562.547.1740
Awaken Savor is a registered trademark of Awaken Savor, Inc.

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The company produces a wide range of salt-free, MSG-free, gluten-free, and preservative-free spice blends and salad mixes to encourage celebrities, foodies, and everyday cooks to explore the flavors of the world's cuisines in their own cooking.