Adrenalin shoots and scores for Western Collegiate Hockey Association with new logo

Sept. 20, 2010 - PRLog -- DENVER – Like a perfect slap shot that jets in for a goal, the Western Collegiate Hockey Association (WCHA) scored a new conference logo that exemplifies the new WCHA tag line “Just Got Tougher,” thanks to graphic logo design from Adrenalin, The Brand Expansion Team™.

Adrenalin’s goal in refining the existing WCHA logo was to hold on to many of the existing design elements, but update the look and create more of an emotional connection to one of the league’s main characteristics, the “W” for “Western.” As the WCHA just added two new teams to its lineup (University of Nebraska Omaha and Bemidji State University), the time was right for the update.

“In the rapidly changing landscape of college sports, the WCHA remains the premier college hockey league, so the need for a refined logo and positioning tag line was imperative. Our team analyzed the current logo and made modifications that are representative of the league's direction,” said Adrenalin Principal & Creative Director, Dan Price. “More emphasis was placed on the ‘W’ to pay homage to the league's name, new colors were introduced, and the player graphic was refined for more clarity in all applications, all of which will help the league’s brand expansion.”

The 12-team men’s WCHA consists of University of Alaska Anchorage, Bemidji State University, Colorado College, University of Denver, Michigan Technological University, University of Minnesota, University of Minnesota Duluth, Minnesota State University, University of Nebraska Omaha, University of North Dakota, St. Cloud State University and University of Wisconsin.

To check out the new WCHA logo, visit http://www.wcha.com.

“The WCHA has counted on Adrenalin for over a decade to provide creative and powerful marketing solutions for our league,” said WCHA Commissioner Bruce McLeod. “With the new direction our league is going by adding new teams, we needed to give our logo a facelift and Adrenalin was easily the best choice to make that happen. They listened to our needs and presented us with a new brand package that exemplifies the WCHA's strengths.”

About Adrenalin, Inc., The Brand Expansion Team™
Adrenalin, Inc., founded in 1997, is a full-service Brand Expansion agency, specializing in the sports and recreation industries. Adrenalin’s experience from successfully and innovatively working with, major league properties across the nation has been key to the Denver agency becoming a leader in sports-specific branding. This branding experience, combined with a deliberate, straightforward and creative approach, enables Adrenalin to produce results that increase revenues.

For more information about Adrenalin, visit http://www.GoAdrenalin.com.