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Bandimere Speedway steps on marketing gas pedal with Adrenalin
Team effort results in supercharged online results: Colorado’s Bandimere Speedway added significant horsepower to its marketing efforts through powerful Internet and social media tactics, thanks to a partnership with Adrenalin.
Not wanting to stand pat after a successful 2009 campaign, Bandimere Speedway brought on Adrenalin for the 2010 racing season. In a drive to stay relevant, grow its fan base among younger auto enthusiasts and drive pre-event ticket sales, Bandimere Speedway turned to Adrenalin for help on bolstering the speedway’s online presence.
Adrenalin made specific recommendations for Bandimere’s online interface, its social marketing and its search engine optimization to build momentum for the 2010 season. Third-party research has shown Bandimere’s website is enjoying increased traffic, interaction and participation on all of the Internet and social media platforms where it was racing after just 15 weeks of implementing new strategies.
The results that Adrenalin and Bandimere pulled together in such a short period of time are as stunning as a top-fuel dragster going zero to 300 mph in under five seconds:
• According to Alexa, an online service that measures website traffic for millions of websites, Bandimere’s traffic rank went from the top 5.25 percent of sites to the top 2.03 percent of sites.
• Inbound links increased by 275 percent in the same time period and the number of Bandimere’s Google-indexed pages increased by 84 percent, which means 143 more pages on Bandimere’s websites are popping up in search queries.
• Hubspot.com, a third party website grader, moved Bandimere.com’
• On social media platforms, Bandimere’s Facebook “likes” increased 17 percent in just 60 days, while its Twitter following grew by 23 percent. Views on the “Bandimere Speedway Channel” on Youtube grew by 50 percent and Youtube video views were up 34 percent overall.
“It is no surprise that Bandimere Speedway has been so successful for more than 50 years,” said Adrenalin Principal Dan Price. “Even though they are an undisputed force in their industry, their leadership is always looking ahead and trying to figure out ways to do things better. We admire their spirit and drive.”
“Racing vehicles down the quarter mile at speeds over 300 miles per hour takes a team of skilled and educated individual all working together to make sure that maximum horsepower is achieved to compete at the highest level. The brand expansion team at Adrenalin working closely with our marketing staff has provided that same horsepower to our Internet and social media marketing,” said John Bandimere, General Manager of Bandimere Speedway. “Through our partnership with Adrenalin, we have not only achieved measurable results, but have developed strategies and goals to continue our success.”
About Adrenalin, Inc.
Adrenalin, Inc., founded in 1997, is a full-service Brand Expansion agency, specializing in the sports and recreation industries. Adrenalin’s experience from successfully and innovatively working with, major league properties across the nation has been key to the Denver agency becoming a leader in sports-specific branding. This branding experience, combined with a deliberate, straightforward and creative approach, enables Adrenalin to produce results that increase revenues.
For more information about Adrenalin, visit http://www.GoAdrenalin.com.
Page Updated Last on: Sep 20, 2010