How to get more visitors with Google Instant search?

Sept. 15, 2010 - PRLog -- What is Google Instant?
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Google Instant is Google's new way to display search results while the user is typing the query. Google tries to complete the query during the input.
For example, when you enter "bike h" then Google will display the results for the keyword "bike helmets" because Google thinks that this is the most likely query.
Google Instant will not display the search results for the keywords "bike h", which are totally different. If you want to get the results for "bike h", you have to click the search button.

What does this mean for your website?
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It's very likely that the search behavior of searchers will change. Until now, people had to think to refine their queries. With Google Instant, surfers get suggestions while they are typing and many of them will select one of the suggestions.
That means that some search terms will get many more searches than before while the number of searches for other terms will decrease.

How to get more visitors with Google Instant search
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   Google Instant automatically completes the search query of a user while typing. Google uses the keywords of Google Suggest to complete the query.
That means that the keywords that Google Suggest uses will get even more traffic than before. For that reason, your web pages should be optimized for the keywords that Google suggests.

Google’s web search (and web search infrastructure) team tries to do several things well:
- We want the most comprehensive index of the web. We explore ways to crawl the web deeper, faster, and better, from increasing our index size or indexing speed to crawling web forms to discovering links in JavaScript.
- We try to return relevant, useful results. Hundreds of people work on lots of improvements to our ranking algorithms.
- We try to return your search results really fast.
- We try to improve our search user interface (UI).

The first three things aren’t highly visible. Average users might not notice changes like Caffeine (improved indexing) or a better algorithm to detect hacked sites–although we have seen effects like users searching more when we deploy a fresher index. A bunch of people at Google have come up with amazing ways to make your search results faster. We’ve shared many of those insights to help make the web faster as a whole.

A key insight behind Google Instant is that if we want to get people answers and solve their problems faster, we can help with that by improving our UI to help you formulate queries more quickly (and then doing a bunch of hard work under the hood to answer that query too). Google typically returns search results in milliseconds, but it takes several seconds for you to type a query. In other words, the limiting factor on a typical search is you. :) With predictive search and instant results, you can often get the answer you want much faster.

For more info visit our website http://www.infobase.co.in

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