TopLine Strategies Releases White Paper on Enterprise Enrollment Management

Health Insurance Small Group Health care Enrollment Automation Hinges on Constituency Adoption
Sept. 13, 2010 - PRLog -- Scottsdale, AZ –  TopLine Strategies, a national provider of integration and development lifecycle data services based here in Scottsdale, has released through its corporate website ( a white paper authored by three of its executives, Tim Fargo, Michael Grollman, and Bill Jentarra,  on  Enterprise Enrollment Management (EEMS) for small group health insurance applications. Readers with an interest in the state of the art of health care group enrollment strategies will find a wealth of information and ideas in the piece.

"Health insurance carriers are targeting the small group enrollment process for optimization," says lead author Fargo, TopLine Strategies' CEO.  "Most small group employer and employee enrollment processes are encumbered by hand-written forms, parcel delivery services, and four or more layers of redundancy.  The current process is frequently slow, costly, and error prone. When small group enrollment is finally complete, the process has usually taken longer than expected, leaving many enrollees frustrated and harboring a poor first impression of the carrier’s service. Post-enrollment surveys indicate employee enrollees remain unfamiliar with benefit plan details and benefit service support resources, both of which might have been easy to address with a more effective new client on-boarding process.”

Co-author Grollman, the firm's COO, added "To realize the promise an optimized enrollment process can deliver to health insurance carriers industry-wide, the broker, employer, and employee must embrace the carrier’s new enrollment workflow with enthusiasm. To achieve targets on stakeholder adoption, leading carriers will implement tools that provide value, usability, control, security, and ready access to services. Mutual benefit will drive adoption for each constituent; in turn, adoption will ensure the success of the re-engineered process."

Bill Jentarra, EVP of Service Delivery at TopLine Strategies and co-author, notes that “Integration of the small-group employee enrollment process into a carrier’s health management portals provides critical advantage. If insurance carriers effectively re-engineer their enrollment process and increase adoption of personal health management portals, all constituents will be rewarded. What follows—particularly for the carrier—will be higher returns on investment, productivity increases, and improved first impressions by their insured clientele.  Equally important, the result will ensure significant client loyalty."

Readers will be exposed to an analysis of this dynamic software sector with seven broad categories of   focus, including:

•   Small Group Health Insurance Enrollment 2010: A Process in Transition
•   Requirements of a Solid Enterprise Enrollment Management Process (EEM)
•   Effective EEM to Focus on Employer/Employee Adoption
•   Health Portals Connected to Enrollment
•   Project Risk Management for EEM Initiatives
•   Strategic Opportunities, Strategic Threats
•   Critical Functionality of an Enterprise Enrollment Management System

The paper can be accessed at the firm’s business site:

About the Authors
Tim Fargo has over 30 years’ experience managing and leading IT organizations that deliver large-scale project management, consulting, commercial application software development, and software and system service, with a focus on financial services including Enterprise insurance automation. Since 2004, Tim has served as chairman and CEO of AEP LLC (AncAla Equity Partners) and its subsidiaries, including TopLine Strategies.

Michael Grollman is COO and head of consulting for TopLine Strategies.  He is responsible for the overall technical vision and approach for the company, including technology evaluation, development and platform research. Grollman brings over 20 years of executive leadership in IT services management and development to TopLine Strategies, with extensive experience during that time in the healthcare and financial services area.  He holds an MBA from the W.P Carey School of Business.
Bill Jentarra directs the execution and delivery of all client projects for TopLine Strategies, from development and testing to integration and client training. Jentarra has an MBA from the Thunderbird School of Global Management, and has over 15 years of industry experience, with a principal focus on revenue-related systems in enterprise health insurance.

About TopLine Strategies
TopLine Strategies ( delivers the complete integration and development lifecycle of sales and marketing technologies to corporations and institutions, and premier HR consulting and staffing services for the technology sector. TopLine Strategies’ practice expertise includes Customer Relationship Management, Enterprise Benefit Enrollment Management, Marketing Technologies, Enterprise Content Management, Business Intelligence, CIO and CTO Services, and IT Human Resource Consulting and Staffing.

TopLine Strategies is a subsidiary of AncAla Equity Partners (AEP). Since 1989, AEP has provided capital, management and business resources to professional service companies. AEP invests in companies that deliver innovative solutions and provide their clients with measurable business results.

TopLine Strategies Media Contact
Benjamin Dzanic
+1 480.503.8584, ext. 257

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TopLine Strategies provides managed IT services and consulting on the processes and systems which affect revenue optimization, as well as premier staffing services for the technology sector.
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Tags:White Paper, “enterprise Enrollment Management, Enrollment, Automation, Insurance, Brokers, Carriers, Healthcare
Industry:Human resources, Computers, Medical
Location:Scottsdale - Arizona - United States
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