PredictiveIntent tunes up Musicademy.

Sept. 9, 2010 - PRLog -- PredictiveIntent, a UK-based provider of best of breed behavioural recommendation and merchandising solutions for online retailers, have enabled niche global online retailer Musicademy.com to accurately target their visitors with relevant products and content, whilst reducing operational costs through automated merchandising. The PredictiveIntent technology is assisting with ~47% of visitor conversions.

Musicademy.com has evolved to become the leading global online retailer for Worship music resources. Ranging from DVD’s through to throat sprays the company’s online proposition caters for all types of musician and various skill levels.

Due to increasing demand for their products generated through an impressive digital marketing strategy, it became apparent that Musicademy’s merchandising and product discovery strategy had to change in order to capture visitor’s attention and convert them to buyers. Previously visitors were simply being shown products and content based on overall store activity (best sellers, related products, popular blogs etc.) which were only relevant to a small segment of visitors. In addition, the cost in terms of time and resource to manually merchandise the store were increasing.

PredictiveIntent’s patent pending Suggestion Choreography Technology now enables the existing ecommerce and CMS platforms to dynamically present the right products to the right visitor, depending on what their musical interests are and what stage of learning they are at. This means that every visitor receives a unique store experience based on multiple parameters which are considered in real time to determine what they are interested in based on how they arrived on store and how they then navigate around it.

The entire consultation and implementation process including testing, took less than a month and sales conversion rates have significantly improved contributing to a double digit increase in revenue. In addition, important savings in cost and time have been recognised through the removal of manual merchandising.

Marie Page, Director of Musicademy and Digital Marketing Lecturer for the Chartered Institute Marketing commented “Our website offers a wide range of products each aimed at different audiences. Without PredictiveIntent’s suggestion software we were often presenting customers with products and blog posts irrelevant to them. PredictiveIntent went the second mile in supporting the integration with our shopping software and blog and we are now pleased to be successfully pushing the boundaries of digital targeting”.

Source: http://www.predictiveintent.com

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PredictiveIntent's solutions for mobile and ecommerce markets enable businesses to observe & understand customer behaviour with more clarity, detail and accuracy than ever before possible – and to personalise individual customer experiences.