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Relevant personalization influences 80% of Nuwear.com sales
Nuwear.com, the Richmond, VA men’s underwear and swimwear online retailer, is seeing 25% of sales generated by industry-leading personalization technology from PredictiveIntent after only three months of operation.
Boston ecommerce agency One Pica introduced Nuwear.com, to PredictiveIntent’
“We evaluated many different personalization providers, and we were surprised at how comprehensive PredictiveIntent’
Greg Segall, President, One Pica
Together, Nuwear and PredictiveIntent have created a unique personalization strategy that understands their visitors, customers and products – all made possible by PredictiveIntent’
PersonalMerchant creates rich profiles of every visitor to Nuwear.com and analyses how each visitor found the store, what their interests are and their predicted purchase intent. This behavioural data is then fed back into patent-pending Suggestion Choreography®
“We are really impressed with the results we’ve seen from PredictiveIntent. With their integrated Magento extension and their ability to configure the logic behind the personalisation for individual visitors, PredictiveIntent’
Edward Upton, owner, Nuwear
25% of Nuwear’s sales are directly attributable to PersonalMerchant through “shotgun” purchases – where a visitor is suggested a product, clicks for more information and purchases immediately - representing 21% of their total revenue.
“Not only do these statistics show that our technology is correctly predicting purchases, it shows we are actively driving sales and generating revenue for Nuwear through smart personalization logic. It cements personalization’
Neil Hamilton, CEO & Co-Founder, PredictiveIntent
Retailers looking to understand how they can increase their revenue and improve product discovery can download the case study from http://www.predictiveintent.com/
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PredictiveIntent's solutions for mobile and ecommerce markets enable businesses to observe & understand customer behaviour with more clarity, detail and accuracy than ever before possible – and to personalise individual customer experiences.