In-store broadcasting System

Sept. 6, 2010 - PRLog -- Major Global retailer,  streams live audio to stores throughout the U.S. and the United Kingdom via unused bandwidth on its DSL connection and a network of digital audio streaming devices

A major London-based retailer operating stores on several continents around the world, including Europe, North America, Australia, the Middle East, and Asia. Its well-known brand extends beyond contemporary fashion clothing to toiletries, fragrances, eyewear, watches, shoes, and even sporting goods. To reinforce its brand, They launched an in-store radio station  broadcasting “none of the hits, none of the time.” Discarding global satellite transmission, with its associated installation issues of receivers and dishes, the company sought to implement an alternative, more cost-effective method of distributing audio. The new solution had to be low-maintenance for every store broadcasting. Streaming media fit the bill perfectly. UK-based streaming specialists were called in to help them design and implement the right solution. They suggested utilizing thier existing VPN, and after some industry research, identified the ideal standalone audio streaming client in Switzerland. Exstreamer is part of Barix’s network-based audio distribution system, which enables users to stream high quality audio from PCs or digital audio servers via existing Ethernet or wireless networks. The device is easily controlled from anywhere on the network via any standard web browser using a PC, PDA, web pad, or IR remote. Since each store was connected to a DSL circuit, primarily for exchanging point of sale information, it was suggested streaming audio from a central server, delivering the audio via unused bandwidth on the DSL connection, and receiving the audio with Exstreamers, which were installed in every store. The solution was based around its retail scheduling system, ProMotion, and comprised additional monitoring and control modules, which now automatically poll each in-store Exstreamer unit, querying its status, and displaying the results on a single web page. This allows IT staff to identify any network problems within individual shops. The monitor automatically restarts receivers, when necessary, if DSL connections become congested. For further information visit http://www.premierelect.co.uk/announcicom.htm

•Barix devices are reliable, not susceptible to viruses or other tampering. They work in the background with low power needs, no maintenance, updates or cooling requirements – you use the same technology that retailers, broad- casters, military and commercial users world- wide rely upon.

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