Vivel Active Fair announces “Big Break”Celebrating the auspicious occasion of Onam, Vivel Active Fair presents “Big Break” to all the young women in the Kerala.
By: Corporate Voice - Weber Shandwick Vivel Active Fair gives its consumers a direct chance to participate in the final auditions of ‘Big Break’ a reality show, in one of the leading channel, without having to go through preliminary steps. 2 young women from the Vivel Active Fair 20 participants after a grueling audition will be amongst the final contestants competing to be the next face of Malayalam cinema. The final winner after a 13 week long reality series on Surya TV will be selected by Lal Jose himself. It doesn’t get bigger than this! Vivel Active Fair truly brings you the opportunity to live your dreams! Consumers are encouraged to participate by filling in a form that is made available at most retail stores in Kerala and send it to the designated address before the 10th of September, 2010 along with the Vivel Active Fair empty carton. The 20 contestants from Vivel Active Fair will not only directly participate in the auditions but also get an exclusive grooming session to hone their acting and dancing skills with the experienced artists in Kerala. The special grooming sessions aims to help the 20 girls to face the challenge with Vivel Active Fair confidence. Expressing his views on the contest, Mr. G K Suresh, Head of Brands and Business Development, ITC Limited said, “It is our endeavor to offer consumers an unparalleled brand experience through unique opportunities. Vivel Active Fair Big Break is an initiative to provide our consumers the exhilarating experience of fulfilling a dream. Our association with Surya TV is a perfect fit and an obvious decision given their popularity and stature especially in Kerala as an entertainment channel. We are proud to present reputed director Lal Jose’s hunt for the next gorgeous face of Malayalam cinema with Vivel Active Fair Big Break. We hope that consumers enjoy this first of its kind experience with Vivel Active Fair” Vivel Active Fair ITC expanded its personal care portfolio with its foray into the fairness cream segment. Vivel Active Fair, the complete fairness cream was launched recently in Kerala. Intensive R&D efforts have been involved over the last three years to create a unique value proposition and a superior fairness cream for the Indian consumers. The cream is a result of continuous engagement with consumers, understanding their needs, designing an offer and delivering benefits which truly make a difference. Clinically proven for efficacy and safety by leading laboratories, Vivel Active Fair locks in fairness ingredients to deliver faster and longer-lasting fairness. The cream works on the skin from the inside as well as the outside; thereby delivering visible results in just 7 days. The cream is suitable for all skin types. The cream is available in Kerala, Karnataka and West Bengal and will soon be extended to more markets. Consumers can purchase Vivel Active Fair in 50g tubes for Rs.70, 25g tubes for Rs.38 and 9g sachets at an attractive introductory price. In addition, consumers can avail of attractive gifts on purchase of Vivel Active Fair tubes. ITC Limited ITC is one of India's foremost private sector companies and a successfully diversified Indian conglomerate with interests in FMCG, Hotels, Paperboards and Packaging, Agri Business and Information Technology. With a market capitalisation of over US $ 23 billion and a turnover of over US $ 6 billion, ITC has been rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, and among India's Most Valuable Companies by Business Today. ITC’s diversification is powered by a robust corporate strategy designed to unleash multiple drivers of growth. Its time tested core competencies, namely unmatched distribution reach, superior brand building, effective supply chain management and acknowledged service skills in hoteliering have provided ITC the springboard to create new epicenters of growth. For further information please contact: Saheli Chatterjee/Neha Singhvi / Deepti Bhadoria +91 9163323848/+91 981105692 /+91 9811147175 ITC Limited/Corporate Voice |Weber Shandwick Saheli.chatterjee@ End
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