Small Businesses Getting Left Behind In Social Media

Aug. 11, 2010 - PRLog -- Woodland Hills, CA, August 11, 2010 – According to a recent Citibank survey, 81% of small businesses are not using social media. “This survey shows that many small businesses have yet to add new tools to traditional marketing methods that they have found effective in the past,” said Raj Seshadri, head of Small Business Banking at Citibank, “This may be because the online world does not fit their business model or other factors such as inexperience with technology or lack of time to effectively enter these marketing channels.  Leif E. Martinez agrees and today announced the launch of Jigsaw Social Media. Jigsaw Social Media will create customized social media strategy plans and manage social media accounts for small businesses.

Martinez said, “The majority of small business owners are playing every role in their company. They are doing the accounting, marketing, public relations and customer service. They don’t have time to dedicate to a social media strategy. Big businesses hire people specifically for social media marketing. Smaller businesses are being left behind. So we come in, assess their situation and develop a custom social media plan to create a connection with their customers and grow their business. We then manage their online social media accounts for them.”

In this economy many businesses are struggling. Martinez looks at the situation from a very grass roots perspective. While eating at a neighborhood restaurant he had never tried he thought, “How did I not know about this place?”  The answer was simple: Nobody had ever told him. In this social world, word-of-mouth is one of the most trusted sources for new products and services. In fact, 78% of consumers trust peer recommendations. If small businesses want to get noticed, they have to build a loyal customer base, not just with the people who visit their place of business but with people who have never stopped in. Jigsaw Social Media’s goal is to package a company’s message and have customers be their spokesmen.

Leif E. Martinez is the founder of Jigsaw Social Media. He is a self-admitted social media fanatic, tech geek at heart and energy drink junkie.

Contact: Leif E. Martinez
Company: Jigsaw Social Media
Phone: (310) 997-0253
Website: www.jigsawsocialmedia.com
Email: pr@jigsawsocialmedia.com

Source: BusinessWire http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100421005319&newsLang=en

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Jigsaw Social Media is a social media agency that specializes in developing a customized social media strategy and maintaining online presence for small businesses.