Websites – Designed To Share And Tell, Not Try To Sell!

Aug. 11, 2010 - PRLog -- Even for eCommerce and etailer sites, 2010 website design is tuned in to the universal conversation of multi channel engagement and information sharing – in other words, social media.

To succeed online today, the online marketing; http://www.weprovoke.co.uk/online-marketing/ strategy should be based on the simple fact : “ People don’t buy from websites, they buy from people!” It’s all about speaking to your site visitor, person-to-person, in the first person, as if being directly spoken to, not in the dull business brickwall jargon of a 1980s company statement !

Your brand identity; http://www.weprovoke.co.uk/brand-identity/ exists to serve your customer, and provide a meaningful, information-rich site experience. It should aim to stimulate content sharing with their colleagues, friends and peers. A fully optimised site with easy, multiple cross-channel social networking, can make your website a key resource in their everyday, online lives.

They will retweet, bookmark and talk about you on Facebook. Your visitors will sell for you! They will generate more visitor traffic by opening up website accessibility; http://www.weprovoke.co.uk/website-accessibility/ from PC to mobile, to netbook and tablet. Your job is to optimise and enable instant, smooth easy action upon their arrival!

Keep your marketing strategies targeted by addressing your niche market in straightforward language, clearly providing the information, services and products - the object of their search.

Whether they arrive at your site as a result of long term organic link building campaigns across blogs, articles, social networking sites and forums  or via PPC ads , ensure your linkbait title and description matches the website experience, and your visitor lands exactly where they are expecting to when they click the link.  

Think like your visitor not like you! Overcome any visitor concerns by including as many FAQs about your company and your services or products to encourage confidence to roam further from one page to another.

Be consistent always with words, images and branding you use across all communication mediums, rather than confuse with different sounding messages. The wrong words will put off your site visitors. Writing content for today’s highly shrewd, social media savvy audience requires specialist experience, expertise -  and time!

Time you should give to your website design, marketing and social media experts! You may know your products and services and the customers who buy them. Your online agency will know how to help you successfully engage with them online, inspire to conversion and build your long-term presence.

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Provoke positions companies just like yours to succeed on the web.

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