Knowing Your Audience is a Search Engine Optimisation Must

July 30, 2010 - PRLog -- SEO companies no longer talk about search engine marketing strategies as ppc management in terms of keyword saturation – although this still plays a major role. Good search marketing campaigns have to touch a number of bases if they are to have any website promotion benefits. And the buzzword of the day appears to be social media marketing.

It took a long while for businesses to realise that a corporate blog could be used as an effective seo tool. But once companies understood that getting a search engine marketing agency to overhaul their corporate news page with optimised content paid dividends, large numbers started to jump on the bandwagon. So when the prospect of search optimised social media marketing reared its multi-faceted head, companies were understandably a bit quicker to pick up on it. Having said that, a large number of firms are still lagging behind when it comes to incorporating social media into their optimisation strategies.

Those that have are at a distinct advantage when it comes to website promotion via search engine optimisation, ppc management and social media. But, as companies strive to make the most of their many Tweets and status updates, the search engine marketing waters often get muddied and the benefits of such channels can even be undermined.

Having an account with all the leading social networking sites is all well and good, however according to SEO Consult, it remains vitally important for companies involved in seo to know their target audience – or their efforts will be wasted. “When running an online business, you try to offer your target audience what it is they want and need and a productive search engine optimisation campaign can help you to communicate with your target audience effectively,” the news provider claimed.

“However, to be in a position to do this, you must be aware of what those your business has been developed for are interested in and are looking for at that moment in time,” the site added.

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FoundUB4 is a small, yet focused social media agency Barrie is a Social Media Specialist with experience in social media optimisation Extremely technical and passionate about search marketing in its entirety. Find out more at http://www.FoundUB4.com