Don't Just Build a List: Build a Following

July 29, 2010 - PRLog -- The real secret to "making it" online is not found in how great the product is that you are offering.  While you will need to market an offer that actually sells, there is a much more important component.

Once you have pin-pointed a hot target market and have found a decent product that your target group will likely purchase, the real work of marketing begins.

The real work (and the real money) is found in building a list of pre-qualified followers that are FAR more likely to purchase from you (or through you) at an alarmingly higher rate than just “cold” traffic ever would.

What you need at this point is a TARGETED list of people you will nurture into becoming repeat, paying customers.

How do you do this?  You will need a couple of important tools: a Squeeze Page and an Auto-Responder.  It is with these tools that you will build the mechanics of your list. How well you follow-up with that list will determine how successful you are in converting that list into BUYERS. The 90 Second Website Builder makes creating a squeeze page easy as pie. When you order the software you get already-made Landing Page Templates (AKA Squeeze Page Templates) that you can easily edit and upload.
To be a successful marketer, you should be able to describe your average prospect. Business owners who know what they are doing have good insight on the profile of their Target Market. Why? Because it affects EVERYTHING they do from sales copy, images, design, etc … especially their marketing strategy.
Knowing who you are going to sell to will determine what kind of product or products you offer, how you price them, where you advertise, the wording you use in your copy, and so on.
Offering a product that you like, without researching the demand is the best way to fail at this business. While your business' level of success relies on YOU to drive it, it also relies on YOUR CUSTOMERS; how they respond to you is a reflection of your tenacity, persistence and market research.
Who your customers are is as important as what you sell them and what you sell to them affects who they are. Instead of striving for a successful online business that you're passionate about why not figure out what people already want and then give it them? Don't wonder what product to create or offer, ask yourself what audience you want to tailor to.
Here's to your online success!

http://90secondwebsitebuilder.com

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The 90 Second Website Builder is the first drag-and-drop web builder that allows you to create websites offline and host anywhere. No need for HTML knowledge. Download a free trial of the software or get a copy for under $100. Version 6 now available.