Navarre Day Spa Sees Increase in Business During Tough Economic Times

July 26, 2010 - PRLog -- NAVARRE, FL – Island Escape Massage, a Navarre, Florida day spa has been experiencing a steady increase in business since the decline of the economy and continues to add new clients every week.  Kathy Welshans, LMT , owner of the Navarre day spa, said she was worried that luxury services like massage and spa services would be the first thing to be cut from people’s budgets during an economic downturn.  But surprisingly, she reports that her business has increased considerably since the economy weakened.  “I suppose that people are dealing with a lot more stress and worries, and realize the benefit of massage and spa services to assist in their overall health and well-being.”

The Navarre Day Spa offers several different styles of massage therapy depending on the goals you wish to achieve.  Swedish Massage Therapy is the most common form of massage in the US.  The therapist will use long smooth motions, kneading, and circular movements on muscle using massage lotion or oil.  This is a great massage for first timers.  Aromatherapy Massage combines massage with the addition of one or more essential oils which can have therapeutic benefits.  Hot Stone Massage is performed using heated stones which are placed on certain points of the body to loosed tight muscles and balance energy flow in the body.  Deep Tissue Massage targets the deepest layers of muscle and tissue to address chronically tight or painful areas, relieve repetitive strain, posture problems or injury recovery.  People often feel sore for a day or two after deep tissue massage.  Thai Yoga Massage is gaining popularity and aligns energies of the body using gentle pressure on specific points.  The therapist moves and stretches you in a sequence of positions, rather than having you just lie still.

“Many of my clients are without health insurance and are struggling financially to a degree” says Kathy, who has been running the Navarre Day Spa since 1997.  “I think a lot of them realize that, through massage, they can address existing health issues or even prevent more serious issue from occurring.”  She says many of her clients schedule weekly appointments and tell her that this is their only escape from the pressures and stresses of everyday life.

Kathy has been actively promoting the Navarre Day Spa over the past 2 years as well.  She uses a local internet marketing firm, Advanced Edge, Inc., to help promote her website and make sure she shows up on the first page of the search engines.  She also offers discounts and specials, and incents customers to refer others by offering rewards for doing so.  “I’m pleased that business has remained strong, not only for personal reasons, but also just knowing that I’m helping people release the stress we all face today in a calm, safe way”.  

For more information about massage therapy, or to book an appointment, visit http://navarremassage.com/

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Island Escape - Navarre Massage, Inc. has been helping Gulf Coast residents relax and ease stress in a natural, healthy way since 1997. We offer Swedish, aromatherapy, hot stone, Thai yoga, deep tissue, reflexology, and more!