data8 ready to help companies meet the DMA’s new Green targets

July 22, 2010 - PRLog -- The DMA have amended their Code of Practice to ensure marketers are environmentally responsible and data8 have a service to help companies hit these targets.
For the first time the DM Code sets out a series of guidelines concerning the use of data hygiene, making environmental claims in marketing materials, sourcing of sustainable paper, certification in environmental standards such as PAS 2020, adhering to a corporate environmental policy and using recycling messages on printed materials. This fourth edition of the DM Code of Practice will be enforced from 1 September 2010
data8’s Sustainable Data takes all of the data aspects within PAS2020, and offers Direct Marketers a one-stop solution to ensure that their data and data processes are compliant. The additional benefit is that it will enable them to comply with all of the data conditions of the Royal Mail's Sustainable Mail solution enabling Direct Marketers to save up to an additional 4.7% off their postage costs.
One of the important elements of Sustainable Mail is that each item of mail must show the consumer how to opt out of any further marketing mail from the sender. data8 have developed a site, optoutlive.co.uk, where marketers can offer their prospects an easy opt out service and in the future will save on sending genuinely unwanted mailings, it also help ensure marketers achieve maximum mailing discounts from the Royal Mail.
Antony Allen, managing director data8, commented “Sustainable Data is our data cleansing tool that helps companies save money on their mailings and helps the environment by meeting the targeting and suppression requirements of the PAS 2020 standard. Companies pay an annual license fee and get access to all of our services, including optoutlive, to help them achieve PAS2020 compliance and maximise Royal Mail discounts”. He continued “At data8 we welcome this initiative, the direct marketing industry needs to show that we are environmentally sensitive and don’t need any additional legislation to manage our industry”.
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About data8:
Data8 Ltd is the premier data enrichment specialist, ensuring customers completely trust their data.
Customers access data8’s Software as a Service (SaaS) cloud based application to complete online data cleansing, this is backed by a bureau service and an unrivalled integration package which allows companies to quickly validate their data.
Data8 believes that data needs to be at the core of any business in order to inform, direct and develop growth, this can only be done with clean accurate data.

For further information contact:
John Turtle
Data8 Limited
Data8 House
Portside Business Park
Portside North
Cheshire  CH65 2HQ
Tel: 0151 355 4555
Fax: 0151 355 3580
info@data-8.co.uk
www.data-8.co.uk

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data8 Ltd is the premier data enrichment specialist.
Customers access data8’s cloud based application to complete online data cleansing, this is backed by a bureau service and a data integration package allowing companies to validate their data.