ecycler Launches in Canada

July 21, 2010 - PRLog -- LAKE FOREST, IL – Today, ecycler launches in Canada. Ecycler creates a new way to recycle by connecting people discarding cans, bottles and newspapers with those wishing to collect them.

Co-founder Timothy Laurent explains, “As part of our continuing efforts to find innovative and cost effective methods of reducing, reusing and recycling we are excited to launch http://e-cycler.ca/ which will provide an easy way for collectors (recyclers) and discarders to connect online.”

Ecycler provides an alternative to the many Canadian households and businesses that are not offered curb-side recycling. It’s also an option for people who do have curb-side recycling but who want to have their recyclables picked up when and where they desire.
Ecycler is partnering with Keystone, an established recycler and waste management firm located in Vancouver. Laurent continues, “This strategic relationship is to bolster each other’s strengths into a winning combination.” The springboard into Canada follows the successful launch of ecycler USA ten months prior.

For the people collecting recyclables, ecycler provides an entrepreneurship opportunity. Ecycler’s creators are responsible for operating and maintaining the site, but it will be driven by the individual collectors who establish their own ecycler recycling programs. Collectors can create and market their own ecycler recycling programs by downloading personalized business cards and posters generated by e-cycler.ca and then posting them in public places. Anyone who has access to the Internet can become an ecycler collector.
Discarders can do their part for the environment and for people in need of additional income by giving their recyclables to people who will then redeem the recycled goods for cash. Ecycler encourages people to discard their recyclables for free; however, discarders can request a portion of the proceeds from the collector. Discarders can track their carbon credits on the site by listing how many recyclables they’ve given away through e-cycler.ca and on their own.

e-cycler.ca provides an accountability tool by allowing collectors and discarders to rate their experiences with one another.

About ecycler, INC.
Ecycler, a greentech company, aims to enhance the social value of recycling. Founded in 2009 by Craig Robertson and Timothy Laurent, two web entrepreneurs with backgrounds in engineering and consulting. Contact Craig or Tim on http://ecycler.com/

About Keystone Cost Reduction, INC.
The Vancouver affiliate office of Environmental Waste Solutions (EWS) (http://wasteconsulting.com/), North America's single largest and most successful solid waste management consulting firm. Keystone Cost Reduction (http://www.keystonewaste.ca/) utilizes a unique business model that requires no funding, no budgetary review, no capital outlay, no risk and no time from their clients.