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| GameKarmic buys upcoming MMO Lordsplay.comGameKarmic has bought the upcoming MMO LordsPlay.com and plans to release closed beta by end of 2010. GameKarmic has said it plans to leverage the expertise in working with IP owners as it moves to develop partnerships with international brands.
By: Priya Kurian “We are excited to join Game Karmic, they understand the power of branded content and decentralized international game development where we’ve focused our efforts for many years,” said LordsPlay CEO Kimit Shah. LordsPlay.com - the upcoming MMO will be based on both google technology. (google maps and app engine). "We are very excited to see this partnership grow" said Game Karmic's CEO, Satya Murthy, "we decided ti invest heavily in India and Middle East - where there is a tremendous potential for growth" he added. LordsPlay.com already has over 2 million hits every week before its closed its open beta 3 months ago. The new revision will be localized and unlike other content distributors in Asia and Middle East - the content will be made for and by people from here. Most Chinese studios dump games made in China and Korea - the characters dont match the local culture. "We plan to change that" added Srini, co-founder of Game Karmic # # # Game Karmic is the leading game outsourcing advisory company helping game publishers and studios minimize cost, reduce travel, mitigate risk and bridge cultural gaps. We also provide outsourcing training, find right partners and fund independent games. End
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