How To Stop Hair Colour Fading

July 16, 2010 - PRLog -- We love summer! Everyone’s so much happier and nicer to one another – we actually experienced the miracle of someone offering us a seat on the Tube during our recent heatwave – shock horror!  It’s something about the sun beating down on our lily-white flesh, slowly toasting it golden brown  (un-PC we know! We do slather on factor 30 first!) and the introduction of colour and florals into our wardrobes that just puts a bounce in our step. However, all that summer sun – and we’re definitely not complaining!  – plays absolute havoc with our hair colour. We won’t go into the technicalities of colour molecules being broken down by UV radiation etc.  but needless to say lovely rich brunettes can turn a reddy, brassy colour and blondes can turn straw-like if not properly cared for.

As part of our commitment to hair colour protection, we believe it’s our duty to educate the masses on how to stop colour fading and keep those locks looking gloriously glossy.  Here are the rules:

   * Cover up and wear a hat! Panama, Trilby, Boater or Floppy there’s a hat for all heads – so no excuses! Check out Accessorise’s excellent range
   * Use a shampoo and conditioner with UV filters. This will create a barrier against harmful rays, protecting and prolonging your hair colour. A great budget buy is Supersoft’s Yoghurt & Red Berries available at Morrison’s for just £1.95.
   * Avoid chlorine and wash your hair less. After much skepticism we are converts to dry shampoo – it definitely gives you one extra day! We love Batiste’s fresh smelling, funky range.
   * Freshly dyed hair is more susceptible to change, so for the first couple of days after dying, try not to expose to direct sunlight. LIVE Color XXL Hot Reds range gives you an extra helping hand with Color Shield Conditioner for extra protection against colour-fade

If you have any other tips, share them with us at LoveHairColour http://www.lovehaircolour.co.uk

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