Promoting and Selling Photography in a Challenging Marketplace

July 8, 2010 - PRLog -- The current marketplace requires photographers of every expertise to deal with a permanent change in the industry.  Simply put, no longer can photographers be just photographers; instead they must actively plan, promote, market, and reevaluate their strategies in order to succeed in the changed industry landscape.  But balancing your photography and your photography business can be daunting.  In the fourth edition of The Photographer’s Guide to Marketing and Self-Promotion, veteran photographer’s rep Maria Piscopo condenses theory into practical, easy-to-follow instruction and reveals how to build a satisfying and lucrative career by increasing clientele and profits.

“The future belongs to the owners of photography businesses,” observes Piscopo.  “If you have recently said to yourself, ‘All I really want to do is be a photographer,’ you’ll need to reexamine your objectives.  In any case, your plan for marketing and self-promotion must acknowledge the business aspects of photography.”

Maria Piscopo, a professional photographers’ representative for nearly 30 years, is an expert at helping photographers find more clients and make more money—no matter the size of the individual operation.  Thoroughly updated for the new millennium, The Photographer’s Guide to Marketing and Self-Promotion provides the best current marketing and promotional practices including online marketing, new portfolio realities; how to sell in both consumer and commercial photography settings; plus 22 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography.  

Readers will also learn how to:

• create a business plan    
• identify a marketing message
• find reps and agents    
• hire a marketing coordinator
• deal with ethical issues    
• work with commercial and consumer clients
• plan a budget       
• create an effective portfolio
• write press releases

The Photographer’s Guide to Marketing and Self-Promotion contains unique information to help professional and aspiring photographers achieve critical and financial success. No one attempting to promote and sell photography today can afford to be without the proven and successful techniques contained within this classic handbook.

“Lots of photo books deal with the ‘art’ of photography, here we will give you very specific techniques for the art of ‘the deal,’ says Piscopo.  “If you want to expand your thinking (and sales) of your photography you will find in this book the full spectrum of marketing opportunities.”

MARIA PISCOPO (www.mpiscopo.com) has been a photographers’ representative for nearly 30 years. She has consulted, lectured, and written extensively about the business of selling photography. She works with artists, designers, and photographers, speaks at industry conferences, conducts professional seminars and conference workshops, and teaches courses at various colleges, including the Art Center College of Design in Pasadena, Orange Coast College, and Laguna College of Art and Design. The author of The Graphic Designer’s and Illustrator’s Guide to Marketing and Self-Promotion, she has had articles published in many industry magazines, such as HOW, Digital Output, Petersen’s PHOTOgraphic, Rangefinder, Step-By-Step, Shutterbug, and Communication Arts. She lives in Costa Mesa, California.
   
Praise for The Photographer’s Guide to Marketing and Self-Promotion:

“The thoroughness of this step-by-step approach is also its greatest strength: Even an experienced self-promoter would probably glean enough new information … to give new life to his marketing efforts.” — Photo District News

“ Piscopo’s book is full of specific, practical information that takes into account today’s difficult economic climate for commercial photographers … Promotion pieces, portfolios, advertising, public relations, rates, reps, and the ethics of good business are just a few of the other topics covered in this excellent manual.” — Popular Photography

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About Allworth Press: Allworth Press publishes business and how to books for artists, graphic designers, photographers, and interior designers as well as for filmmakers, performing artists, and authors. In addition, Allworth Press also publishes legal and personal finance guides for the general public. Books from Allworth Press are distributed to the book trade by Random House ((800) 733-3000 for Eastern and Central accounts; (800) 669 -1536 for Western accounts) and can be found in better bookstores. Titles may also be ordered directly from the publisher by calling (800) 491-2808 or visiting www.allworth.com.