Eyetracking studies beyond the heatmap

July 2, 2010 - PRLog -- The latest Experiment Suite software release of SMI Sensomotoric Instruments, a technology leader for eyetracking solutions is now available:


Focus on details -
Eyetracking on Full HD videos for meaningful analysis of small details, e.g. in TV spots or video games

Focus on sound -
Presenting visual stimuli with independent audio channel is now easier to set up & more effective to analyze

Focus on objectivity -
Use more options to randomize in your eyetracking study

Focus on general behaviour -
Beyond the heatmap: Gridded AOI’s are extended density map visualizations for eyetracking studies

http://www.smivision.com/index.php?id=249

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SMI SensoMotoric Instruments (SMI) is a world leader in developing and marketing eye & gaze tracking systems for a wide range of applications such as marketing, human-computer-interfaces, ophthalmology, neurosciences, psychology, ergonomics and usability. http://www.smivision.com/egts