Innovid Selected as AlwaysOn East Top 100 Winner

June 25, 2010 - PRLog -- Innovid (www.Innovid.com), developer of the groundbreaking iRoll which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page, has been chosen as one of the AlwaysOn East Top 100 winners.  

Inclusion in the AlwaysOn East 100 signifies leadership among peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Innovid was selected by the AlwaysOn editorial team and global industry experts based on five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

"After examining the companies that are on the AOE100 list, it's obvious that innovation is not only alive and well on the East Coast, it's accelerating in economic power and scope," says Tony Perkins, founder and editor of AlwaysOn. "The companies certainly represent some of the highest-growth opportunities in the private company marketplace."

The AlwaysOn East 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

The Innovid iRoll delivers targeted, dynamic rich media elements into video ads that were previously unable to take advantage of the interactivity afforded to the rest of the Web. Leveraging demographic and viewer data to deliver highly customized, engaging brand experiences, Innovid’s iRoll video format generates increases in brand awareness and recall that surpass other forms of online advertising. With Fortune 100 clients and top publishers including NBC, MTV, CNET, Discovery and many more , Innovid ‘s iRoll is the most interactive pre-roll format available to online advertisers. Innovid’s Studio Authoring platform and analytics provide the tools to develop unique, engaging video ad units and the data required for actionable insight.

"This has been an exciting six months for Innovid. First we were recognized by the World Economic Forum as a Technology Pioneer. Then I was listed in TIME Magazine as one of eight Tech Pioneers Who Will Change Your Life and now this honor from AlwaysOn," says Zvika Netter, CEO, Innovid. "We are at the beginning of what we know will be a long and fruitful journey. It is gratifying to be honored by our peers and others for the steps we have already taken."

A full list of all the AlwaysOn East Top 100 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Introducing-AlwaysOn-Eas...

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Innovid (www.Innovid.com) developed the groundbreaking iRoll which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page.