Hotelsnearto Answers Specific Visitor Information Need

June 22, 2010 - PRLog -- Growing consumer demand for more targeted search information has led to the launch of a new city accommodation site which capitalises on the search term instigator of ‘hotels near to’.

Hotelsnearto.com, which has been launched in association with hotels.com, is currently in beta launch from search marketing specialists Artemis8 and provides a destination guide for London visitors. It will be rolled out across other major UK and European cities over the coming months.

Tina Judic, Managing Director of Artemis8, says: “hotelsnearto fills a gap in the market for specific hotel information related to requested locations, for example ‘hotels near to Trafalgar Square’. It therefore assists travellers to make an informed decision about booking accommodation that is ‘near to’ where they need to be and which suits their planned itinerary, instead of trawling through individual hotel chain or aggregate sites. Up until now, the search space has not been able to facilitate this kind of specific visitor request and our plan is to therefore apply the template to a whole collection of other cities over the coming year.”

Hotels which are in the vicinity of a required location are highlighted on a simple Google Maps mash-up. Visitors can then click on their preferred options to obtain further information about the hotel, read latest TripAdvisor reviews plus use a booking link back to the hotels.com site to gain best rates. In addition, information about nearby attractions such as museums, theatres and events, including their proximity to each hotel, are also clearly listed to assist travellers with their itinerary options.

Tina adds: “The idea came about following one of the Artemis8 team visiting New York and finding it difficult to locate a hotel which was near to where they needed to be during the day. Upon researching the space further, we also noticed that there was considerable long tail search volume on generic terms around place names, tourist sites, theatres, museums and other attractions, so the idea was to build a site which could capitalise on this traffic.”

The flexibility of the website name has also enabled Artemis8 to expand on its initial goal, with the ability to focus on SEO and PPC campaigns to drive traffic under the ‘hotels near to...’ search term instigator.  

-ENDS-

June 22, 2010

About Artemis8
Working with some of the world’s biggest brands, global networks and leading agencies, Artemis8 is committed to delivering effective search marketing and innovative online publishing.  As experts in driving quality online traffic for such brands as lastminute.com, Disney, Vodafone, and the Post Office, the digital performance agency specialises in the return on investment model, which provides advertisers with a risk-free, cost per acquisition (CPA) marketing solution.

With paid search marketing at the heart of all of their clients’ activity, their expert team also provides a spectrum of digital performance services, ranging from pure search campaign management to crisp microsites and bespoke multi-layered portal site development.  Through their innovative web design and highly-effective search campaigns, their focus is rigidly set on converting visitors into customers, and with their sites receiving over 1m visitors every month and generating £90m worth of sales for their clients during 2009 alone, the award-winning team’s efforts clearly pay-off.   Founded in 2004, Artemis8 won the Top Travel & Leisure Award in the 2009 a4uAwards.