Follow on Google News Industry News News By Place Country(s) Industry News
Follow on Google News | Perkins Road Parlour Cares about More Than Just Hair and BeautyOrganic Salon Systems and Perkins Road Parlour team up to build self-esteem of mothers experiencing a transitional period in their lives - giving them a boost in confidence to re-enter the challenging workforce.
By: Troy Raszka Rather than using hair models for the hands-on demonstrations Alpha House -- an exceptional non-profit organization that provides shelter and counseling to pregnant women, victims of domestic violence, and women going through a pregnancy of crisis – identified women facing a unique set of circumstances where experiences aimed at providing a boost in confidence may assist their successful re-entry into the job market. Through this unique professional development and charitable event, these women were provided with a comprehensive beauty consultation, a professional hair and makeup makeover, and insight into their resumes as well as interviewing tips and coaching. Additionally, each woman will be provided with a care package designed to provide them with the products and tools necessary to maintain their new professional look. Matthew Pinto, Technical Director and Head of Education for Organic Salon Systems said “A primary theme of our Salon Professional Development Program is that our more natural and organic products perform better than their less natural and organic alternatives. Chemicals found in many hair colors, especially ammonia, can be corrosive to the hair cuticle and leave the client’s hair shaft damaged even before the cutting and styling occurs. We are fortunate to be able to work with high quality salons like Perkins Road Parlour that recognize the value of preserving the canvas on which to build their masterpieces. As importantly, we are grateful to the professionals at Perkins Road Parlour for teaming up with us to promote the self-confidence of the strong-but-transitioning women in this difficult economy”. Victoria Beechler of Perkins Road Parlour said “As a salon that is dedicated to consistently producing fabulous results, the natural and gentle products offered by Organic Salon Systems make a lot of sense for us because we are able to take advantage of the superb performance offered by the products as well as minimizing the damage to our client’s hair. This gives us an incredible and healthy canvas to apply our art to. Having the ability to utilize the advanced techniques used in this class with volunteers from Alpha House was a worthwhile and valuable experience”. # # # Organic Salon Systems provides hairdressers with high performance products which maximize the use of gentle, nourishing, organic, and natural ingredients while minimizing the necessity for harsh or damaging chemicals. End
|
|