Beyond Squarefeet Clinches the only Mall project of LonavalaMumbai, 18 th May 2010:The eight month old start-up company Beyond Squarefeet which is a boutique Mall advisory company clinches the only Mall project of Lonavala, being developed by M/s. Dhanlaxmi Builders & Developers.
By: Beyond square Feet “The Challenge in this project is that, it is based in a Tier III Town, yet catering to the urbanites from major cities. The tenant mix of this Mall would be an ideal mix of Domestic and National Retailers thereby creating a fine blend of offerings to the customers” says Mr. Susil DUNGARWAL, Chief Mall Mechanic, Beyond Squarefeet. The project which would be spread to about 1, 50,000 sq.ft. of GLA will have a Multiplex, Entertainment, Food Court and ofcourse Shopping. The mall is situated in the heart of the hill town. Beyond Squarefeet has already begun the market research, customer profiling and the catchment analysis of the project, which will help them to derive the positioning of the Mall. The Mall will cater to the local population of the Lonavala, Khandala, Khopoli, Talegaon, etc. along with the floating population from Mumbai and Pune. Lonavala being a favourite weekend hide out for the people of Mumbai and Pune, which makes it an ideal location for such a project. “Lonavala would be an ideal location for retailers to set up shop as the occupation cost would be much lower and it will cater to the people of Mumbai and Pune, in addition to taking care to the needs and necessities of the people of Lonavala” says Mr. Sunil Sangoi, Managing Partner, M/s. Dhanlaxmi Developers. The Mall aims to be a perfect destination for socialisers and the best hang out place for the youth. It would provide the customers with a never before felt experience of shopping along with a right mix of fun and entertainment which the city is known for. For the entertainment area, a multiplex has been planned, which will be the very first multiplex in between Panvel and Pune. The FEC will be yet another exciting part of the Mall which would showcase some of the best themed parties, interactive gaming sessions and much more. The Mall will also consist of a food court which would include multi-cuisine restaurants and would offer a variety of the most delicious finger licking food options along with some typical traditional specialties of Lonavala. “The hill towns like Darjeeling, Mussoorie, Shimla, Nainital, all have a “Mall road”, while Lonavala in spite of being frequented by people from Pune and Mumbai did not have a Mall road or a Mall. Hence, we wanted to create a Mall which will cater to the local population and also generate business opportunity for the localites” says an excited Mr. Sunil Sangoi, Managing Partner, M/s. Dhanlaxmi Developers. The project is already under construction and is slated to open in the first quarter of 2011. About Beyond Squarefeet Advisory Pvt. Ltd. ™: India's first boutique Mall advisory company which provides end-to-end solutions in the specialized areas of Mall conceptualization to Mall Management, with extensive "hands-on" experience in Retail & Mall development. They also focus on Mall Conceptualisation, Mall Positioning, Mall Marketing & Leasing, Facility & Mall management, Mall Re-orientation, The Team, over the last few years has been associated/ has worked closely with many industry leaders like, DLF Group, Ansal API, Hiranandani Group, K. Raheja Corp, Prestige Group, UB Group, Emaar MGF, Ishanya, and many more. The professional team of Beyond Squarefeet™ has managed Mall Development & Operations of more than 30 million sq. ft. (3 Crore sq.ft), spread in various parts of the country. Some of the Key projects / Malls / Retail Chains managed by our team are Forum Malls (Bangalore, Chennai, Mangalore, Hyderabad, Cochin) , Eva Mall, Forum Retail Park, Ishanya, Mall of Goa, UB City Mall, Bergamo, DLF Emporio, DLF Malls, Gold Souk, Big Kids Kemp, Shoppers Stop, Haiko Supermarket, Macy's, The Loft, Culture Shop, The Loot, Bloomingdales, Bed Bath & Beyond, and many more. *** For Further Information contact: Tatva PR: #. Archana Ramesh- 9664874662, archana.ramesh@ Beyond Squarefeet™ Advisory Pvt. Ltd:Rasika Jadhav :- rasika@beyondsquarefeet.com ,T: 91.22.4215.5315 End
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