Business Development University launches S.T.A.R. Program (Sales Tracking, Activities & Results )

May 18, 2010 - PRLog -- Ambler, PA May 20, 2010  -- This comprehensive 4 week program is designed for the sales professional who wants to build their pipeline with 40 qualified leads in one month. BDU will guide the professional to identify their ideal prospects and the key decision makers; create and execute a specific and measurable plan; and ultimately close more business.
Business Development University’s S.T.A.R.™ Program is designed to increase the quantity of leads in the professional’s pipeline while substantially improving the quality of those prospects.  Often the process of prospecting isn’t defined, and the activity isn’t always measured, through S.T.A.R.™, process and activity are taught in the S.M.A.R.T. format and monitored by our expert trainers through private coaching. Sales Professionals are held accountable weekly to their coach by submitting a one page activities tracking form.  They will learn how to build their pipeline organically and with minimal cold calling. BDU experts provide direction and discipline to ensure success through coaching and providing sales tools such as email and letter templates, phone scripts, and introduction requests will be provided. The summer S.T.A.R.™ program is  set to launch July 9.
Having been in sales management and training for more than 20 years, Lisa Peskin, CEO of Business Development University has heard all of the typical excuses…”It’s the holidays” or “It is the weather” or “It’s the summer, and everyone knows the summer is slow.”  Well, Lisa and her team of Sales Trainers and Coaches are not taking it anymore!  “I refuse to let my client’s take their foot off of the pedal for 2 full months with the summer as their excuse; so we created the S.T.A.R.™ Program for the Sales and Non-Selling Professionals. “
“We all know that activity is a key factor in filling the pipeline, but often professionals are not doing the “right” activity to get the results that they really need. S.T.A.R.™ is an effective way to very quickly ramp up your activity the right way, and ultimately close more business. And, believe it or not, it is possible to accomplish this by leveraging social media and never having to cold call again.” Says Brynne Tillman, President & COO.
Roy Hudec, Vice President states, “Building the pipeline is the foundation of the sales cycle; without a strong and solid base, closing business is done on a wing and prayer. Having a proven process and the right tools is key to filling the funnel and getting real results.”
So, Business Development University is debunking the myth that summer is too slow for sales, and ready to prove that July can quite possibly be the most productive month of the year.
BDU offers a comprehensive soup to nuts approach to sales and business development. BDU helps individuals, sales teams and companies to identify and research their ideal prospects, connect with those prospects without necessarily having to use traditional cold calling, track and measure their successes, get more appointments and close more deals.

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Business Development University offers a comprehensive approach to sales and business development. BDU helps individuals, sales teams and companies fill their pipeline, shorten the sales cycle and close more business.