The New Online Marketing Book Is Helping Business Owners Get Noticed by Google

May 14, 2010 - PRLog -- Boston, MA May 14, 2010 -- Veteran online marketing expert, SEO guru, and social media expert, Gary E. Haffer in his new book, “Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts “shares with readers secrets to attract more visitors to a website, gain knowledge of online marketing, have their websites found by search engines, and where to apply the principles of social media to increase website traffic and create a competitive advantage for any business.

"Today’s business owners have turned to online marketing to gain a competitive edge", notes Gary E. Haffer.  Where does a business owner, entrepreneur, or small company who want to understand how to implement online marketing get that much needed information?   Once implementing a website friendly website, taking that website further to get the maximum ROI and traffic.

His new book, Online Marketing Terms Exposed: Understanding the Lingo of Online Search Marketing Experts (http://www.amazon.com/Online-Marketing-Terms-Exposed-Understand/dp/1439227470 ) provides tips on how to navigate through the new era of online marketing. Step-by-step instructions on how to use Meta tags, how to pick the money keywords that you need to use, understanding the competition, and utilizing social media sites such as Facebook and Twitter, and a special bonus of definitions of more than 450 terms used in the creation and marketing of websites vital to gain a competitive edge in today’s online world.

Haffer was inspired to write this book after spending many years helping small business owners find cost effective ways to increase their business through the optimization of their websites. "Online Marketing Terms Exposed uncovers the 'secret sauce' that online experts use to increase website traffic and visibility. Haffer says. "A company can generate more traffic by optimizing its website, which will result in more conversions. This book is very practical, easy to read and full of examples to attract visitors and enhance a website's performance."

“Online Marketing Terms Exposed …” goes beyond traditional marketing techniques and helps readers understand and take advantage of Search Engine Optimization. SEO can turn a product, company, or service into recognizable brand worldwide - for only $18.99 (US).

Testimonials have proclaimed:

“Truly a book every business owner should own!”

“I was able to gain visibility and traffic within 30 days of implementing techniques in this book!”

“I was confusion by all the conflicting information that I found on online marketing. This book really helps my business generate traffic that I didn’t know was there.”

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Gary E. Haffer (Email: ghaf123@gmail.com) currently serves as a online marketing strategist, Google Pay-per-Click consultant, SEO consultant, email marketing expert, and guest lecturer at Harvard University, Babson College and others. He helps small businesses and Fortune 500 companies increase their website traffic, rank and visibility. He is the former director of the Apple user group at Boston Computer Society (http://en.wikipedia.org/wiki/Boston_Computer_Society ), and an advisor and mentor for undergraduate and graduate students at Babson College. He has also written productivity, database, and business software for Apple, Inc., IBM, Commodore, and Casio. Haffer earned his master's degree in business administration from Babson College. For more information, visit http://ghaf123.wordpress.com.