Carolina Consulting Ltd: Standing Out in a World of Replicas

May 13, 2010 - PRLog -- How does a company stand out in a world of replicas?   Carolina Consulting investigates.

Entrepreneurs compete for business alongside others offering the same or similar services. Some sectors of business are very crowded making it difficult to stand out. So, what can Carolina Consulting Ltd do to stand-out from their competitors? How does a company get recognized? By having a point of difference, creating or generating an area of specialisation. If developed properly, this will give a 'Unique Sales Proposition' (USP) - in other words an answer to the question: "Why should I use you as opposed to anyone else?"

By specialising in some way, there is a reason for others to take note. This in turn can lead to an increased likelihood of press/media interest, will contribute to word of mouth promotion and referrals, and contributes greatly to the clarity of message used in marketing.

Converse, famous for the all-time great "Chuck Taylor All-Stars" have many competitors but as a brand they have differentiated themselves and served as a symbol of rebellion and uniqueness for years now. Most recently Converse came out with the promo "What's  your Favourite Pair?" which enticed Converse shoe lovers to come up with their own design and send them through the shoe company's promo site. The promo aimed to make the most creative photos, videos and artworks out of the Converse community, reinforcing the brand's identity.
This marketing strategy assisted in getting more than 41 thousand views for the site in the few months of the promotions duration. This is a huge success story in a world dominated by patronage to reproducibility.

Carolina Consulting Ltd realises they must stay away from the obvious.  Advertising themselves as 'the best', 'the highest quality' or 'the cheapest' is hardly the language of uniqueness and is unlikely to set them apart from competitors.

Carolina Consulting Ltd has recognized a link between their more successful team members is their participation in team sports. Implementing goals that are attractive to an accomplished sportsperson has helped to develop growth in their sales and marketing department by playing on their team's natural competitive nature. This is a valid point of differentiation from an 'in-house' point of view.

90% of Carolina Consulting Ltd clients only outsource to them, this is a huge advantage in the direct marketing industry. Another point of difference is that they focus solely on business-to-business marketing, allowing them to be more specialized in this form of acquisition for their clients. Many of their London competitors spread themselves very thin by using additional methods, such as telesales, door-to-door, street promotions and events.

Carolina Consulting Ltd will continue working on evolving and developing themselves to stand-out from the crowd as an independent outsourced marketing company.

Carolina Consulting Ltd on facebook:
http://www.facebook.com/pages/Carolina-Consulting-Ltd/123...

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Carolina Consulting Ltd entered the London market in 2008. We are an innovative consulting company that opened its doors in response to the demands from clients for a more effective, personal and results driven marketing approach.