AM Fashion announces launch of fashion and designer jewelry website

AM Fashion, is an organization dedicated to the promotion and designing of fashion jewelry, precious, ethnic and semi - precious, designer and conceptual designs.
By: Akshay Mehra
May 9, 2010 - PRLog -- May 09, 2010 – New Delhi (ND) – AM FASHION, a premier fashion and designer jewelry brand announced the launch of its website, today. AM FASHION, headquartered in New Delhi, is an organization dedicated to the promotion and designing of fashion jewelry, precious, ethnic and semi - precious, designer and conceptual designs.

“I am pleased to announce the launch of our jewelry brand’s website today”, said Mr. Akshay Mehra, owner of AM FASHION. “The aim of this site is to showcase our unique style creative collections of fashion and designer jewelry for men and women. AM FASHION also customizes designs as per the taste and thoughts of people as we believe in one theory that is you think and we create. We are especially interested in developing the next generation of buyers and jewelry enthusiasts. We welcome requests for bulk purchases, export orders for jewelry and stones like diamonds, ruby and imitations of jewelry too” he said. Towards this mission, the organization welcomes jewelers, artisans and designers interested in working with the company.

Presently, the website offers three premier jewelry collections, SAMAIRA, TURNTABLISM and Fashion Jewelry for sale online. SAMAIRA is a wedding collection while TURNTABLISM is a concept collection and Fashion jewelry is a freestyle collection and all these collections have been designed by Akshay Mehra himself.

Collection "SAMAIRA" is a unique kind of wedding collection. This collection has been made to describe various moments and moods of a woman and a man when they are about to get married or at the time of marriage. As the name suggests it creates a universal bonding between a man and a woman and keep this bonding alive for their entire life. This collection is available for view in form of online catalog also available for download in form of calendar for year 2010.  

Akshay has studied at JD Institute of Fashion Technology  from Delhi, and completed his comprehensive diploma as  Graduate Jewelry Designer, and also won the award for most outstanding and creative collection of the year 2008 under theme “OUT OF FASHION”. Akshay Mehra creates world class jewelry with an universal appeal by getting inspired by various cultures be it of lifestyle or music from around the world, fusing them together and then giving them an Indian touch. At the university, he acquired the necessary training and expertise to become a professionally trained Jewelry Designer and has also participated in many design competitions from around the world.

“TURNTABLISM”, the collection is dedicated to the ongoing trends and styles in music and djing culture. The collection had to go and act beyond the principles and ethics of designing and creativity and something experimental. A concept which was meant to create ambience even in extreme darkness by highlighting all important elements by using flexible neon lights. The motive is if there is beautiful woman who is a dj, what will be the kind of jewelry piece she would like to carry with her always wherever she goes to be it any party or occasion.

The organization also plans and is already in the stage of start of its photography segment which will deal with fashion, glamour, wedding, product and portfolio photography. “I also announce the start of our next journey which is in photography segment and it will be handled by my father Mr. Anil Mehra” he said.

Fashion jewelry collection is a freestyle collection which is handcrafted in different kinds of beads and stones. All collections are available for purchase through email and phone numbers listed at AM FASHION’s website, In addition to online collection sales, the site also offers a resource for knowledge and other news and events related to the organization and jewelry and jewelry industry. AM FASHION welcomes booking requests for people related to jewelry trade and photography segment for a tie-up and also requests for bulk purchases and export orders for jewelry and related items. The brand plans to offer shows and other ventures in the near future. Please visit to see and purchase fashion jewelry, precious, ethnic and semi - precious, designer and conceptual designs and for tie-up or collaboration requests.

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Akshay Mehra - Fashion Jewelry Brand (AMF) has been a leader in export products since 2008. Although we export many different products, our jewellery line continues to be the cornerstone of our foundation. This foundation has expanded to include the continents of Asia, Latin American, Europe, Australia and U. S. A.

We have been in the jewellery export business since 2008. We are exporters for our many products to the many nations of Asia, Our growth and continued success is determined by our customers. We treat our customers as business partners. This allows for better communication and special attention to unique requirements. This philosophy provides a level of commitment not commonly found thorough the industry.

Customer satisfaction is our number one priority! We pay special attention to every customer's special needs. By treating every customer as part of our organization we make you feel as you are part of the AMF family.
Tags:Jewellery, Jewelry, Jewelry Designer, Akshay Mehra, Jewellery Designer, Fashion Jewelry, Samaira, Am Fashion
Industry:Fashion, Photography, Jewelry
Location:New Delhi - Delhi - India
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Page Updated Last on: May 09, 2010

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