ITV: advertising revenues up 8%, but Q2 outlook remains ‘uncertain’

May 7, 2010 - PRLog -- The U.K.’s largest commercial broadcaster ITV today released its first quarter revenues as well as its market outlook for the rest of the year. ITV posted a 6% increase in group revenues, which increased to £450m, up from £425m in the first quarter of 2009. Broadcasting and Online revenues were up 6% to £390m .

ITV’s television advertising revenues rose 8% in Q1 and are expected to be up 22% in Q2. However, the company stressed the fact that ad revenue growth for the first half should be seen in the context of declines of 15% for the equivalent period in 2009. The expected growth also reflects the impact of the World Cup. ITV added that the year-on-year comparators should be more challenging into the second half, and that the UK advertising market is also highly exposed to the uncertain economic outlook post-election. Whilst the strategy review is ongoing, ITV announced that it plans to allocate incremental investment to programming and online over the second half to provide a stronger platform into 2011.

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