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Carfax Ignores Used Car Dealers Concerns over New Feature
Used Car Dealers say that Carfax is stepping over the line by getting into the pricing game with their controversial new History Impact feature.
By: Rob Fontano
Dealers have repeatedly asked Carfax to tell them which “book value” they are using to either add or subtract value to a car, and have gotten no response. We tested the new feature on several vehicles and found that there was no consistency in the History Impact results. A one owner 2007 Infiniti with low mileage and no history of an accident was given a -$200 deduction, while a 2000 Dodge Intrepid with high mileage was given a +$150 value. DealerRefresh.com contributor Alex Snyder says “I just wish Carfax would say where these values are coming from.”
Dealers are overwhelmingly feeling blindsided by Carfax, a long time partner in the used car industry. In most cases the new feature was stumbled upon by dealers while reviewing their used car inventory and word quickly spread throughout automotive internet communities.
Some feel that Carfax has added the feature simply to enhance an otherwise aging tool. Most would agree that Carfax role in the used car industry should steer clear of “Pricing” vehicles and simply do what dealers are paying them for, show their inventories actual history.
Page Updated Last on: Jun 20, 2011