April 27, 2010 -
PRLog -- iContact, an industry leader in email marketing services for small and mid-sized businesses, and Knowledge Institute, specialists in entrepreneurial education and development, today announced a joint partnership to help more entrepreneurs learn about and connect with no-cost business mentoring programs and productivity-
enhancing email marketing solutions. This collaboration builds upon the public/private social network established by Knowledge Institute to educate and drive small business startup and growth, and iContact’s feature rich email marketing solutions. With increased access to business assistance programs and education about email marketing strategies that support business development objectives, smaller ventures may operate more efficiently and compete more effectively.
“There are thousands of business mentors available across the country through government and nonprofit programs like SCORE, Small Business Development Centers and Women’s Business Centers,” said Deborah Osgood, president of Knowledge Institute. “Joining forces with iContact to expand awareness and provide educationally-
focused content about business solutions such as email marketing is not only good for business, but good for economic recovery and growth as well.”
Knowledge Institute public/private social networks encompass web portals, social and traditional media communication channels and business-to-
business influence organizations that collectively interact to promote awareness, access and use of free and low-cost business assistance programs and resources. iContact email marketing solutions allow businesses, non-profit organizations, and associations to create, publish, and track email newsletters, surveys and auto-responders. Additional features include email design templates and an iContact community where customers can post content and network with other customers to increase brand awareness and sales.
“We are pleased to collaborate with Knowledge Institute in this social networking and educational initiative,”
said Jeff Taylor, Director of Business Development for iContact. “iContact believes strongly in corporate social responsibility and this relationship advances entrepreneurial education and access to local programs and people who can help with most any aspect of business management and growth.”
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Knowledge Institute specializes in entrepreneurial education, development and marketing communications as a think tank and consulting firm working with government, public and private sector organizations and creating multimedia communication strategies.
