Ovadia Diamonds’ Illimitee Brand of High-End Diamond Jewelry Rocks Several Looks in One

April 26, 2010 - PRLog -- Thankfully, the company had the presence of mind to patent the invention. The ring, as it turned out, was just the beginning.

In January, Ovadia officially launched the Illimitee jewelry collection in response to changes in the diamond industry favoring businesses that are vertically integrated. “We thought it was a good way to sell our diamond jewelry,” says Moshe Sinai, CEO of Illimitee.




Designed by master jeweler Jacques Lindenman, the Illimitee concept involves a removable setting that’s clipped to a ring shank with a diamond-tipped pin, allowing women the choice of wearing a solitaire or a three-stone ring.



“I want to be a companion of Tiffany,” Sinai says of his ambitions for Illimit?e. He describes the collection as haute jewelry with a European touch.



Distinguished by invisible settings, high quality craftsmanship and a focus on top colors, the collection includes engagement and wedding rings although they are not the focus. Rather, Illimitee is devoted to creating a niche for itself within the fashion jewelry segment with items such as the Full Moon ring, which features six triangular diamonds invisibly set so that one carat of diamonds gives the effect of three.

“This year, we opened our own factory and store in Israel,” Sinai says. “It’s a cozy way to sell our product because people can see how we set and design it.”

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The Israeli Diamond Industry organizations
Behind the Israeli Diamond Industry are a group of vital and dynamic institutions. Each one is responsible for a different aspect of the industry’s activities.