Merchantcircle.com Offers Small/local Businesses A Marketing Edge

April 20, 2010 - PRLog -- CINCINNATI, OHIO --- Mountain View, CA-based MerchantCircle, the nation’s largest social network of local business owners, gives small businesses a competitive edge in the marketplace.

Montgomery, OH-based Perfections Salon, a small boutique salon and retail beauty store, takes advantage of the no-cost services offered by MerchantCircle to help small business attract new customers.

Owner and Managing Director Jill Wiltberger said, "My husband Kenneth Collopy and I liked that their core values align with our goals. MerchantCircle founders believe  local businesses provide a better shopping experience than big-box stores, local business owners possess unrivaled expertise to serve their communities and successful local businesses are key to job creation and a strong economy.

"We both believe firmly that the smaller well-run salons offer more personalization in their services and a much friendlier environment than the huge big-box salons."

While Ms. Wiltberger has long used a variety of other email and social marketing programs to attract and communicate with her customers, she likes many of the services offered by MerchantCircle.

"We can create coupons with offers to attract new customers and place them somewhere other than just our own website. The MerchantCircle listing combines basic information about my business with both the offers and reviews from customers on one page. That just makes telling your story easier."

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Perfections - the first salon to bring dry haircutting to Cincinnati; the only Cincinnati salon specializing in the most advanced cutting method available today to create sculptured hairstyles with sensual, fluid motion.