The Latest Innovation in Dating: Using Your Favorites to Find Love

April 12, 2010 - PRLog -- Launched on February 12, 2010, Pickv.com is a 100% free dating site where you list your favorite interests to find love, or maybe a cute date for the weekend. Members can create a personal profile within seconds and start searching for that special someone based on their favorite movies, music, TV shows, books and even food.

According to a research study at the University of New Hampshire, people who liked the movie ‘The English Patient’ or the music of James Taylor showed traits of compassion, generosity, devotion and helping. So a persons’ choice in movies and music really does tell a lot about their personality. “Pickv uses these commonalities to create a foundation for conversation and interaction,” said Christina Brodbeck, Co-Founder and User Interface Designer.

Pickv’s recommendation engine can generate suitable matches in less than 60 seconds with minimal user input. Members do not need to spend hours answering long questionnaires or filling out personality tests and revealing personal information. They simply pick their favorites and start meaningful exchanges. There is also no reason to lie while entering favorites, because there is no good or bad favorite. Using Pickv’s interactive environment, singles have an increased chance for a real connection and are more likely to “hit it off”.

Created by two ex-YouTubers who wanted a simple way to spot and connect people, Pickv is based on preference while embracing the power of media. “We live in a world where we consistently listen to music, consume movies and pieces of literature. Our favorites have now become a part of our personality DNA,” said Brodbeck. “Pickv stands out from other dating sites as we don’t match based on physical attributes and location alone.”

Powered by an in-house recommendation engine, Pickv takes a look at member’s favorites, their location and preferences to find them the perfect match in real time. Members get matched by adding a few favorites at a time or can search for others that like something in particular. Dwipal Desai, Co-Founder and the brains behind Pickv’s technology said, “We allow members to browse what's popular or trending on the website and connect with others who like the same things. Messages can be sent, as well via 'flirts', which are like pokes on Facebook.”

In the world of short attention spans and overloaded inboxes, Pickv is on the cutting edge of dating technology.  What are your picks?

Pickv is privately held and based in San Francisco, CA.

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