Timelines, Inc. Launches Unique Service to Help News Websites Monetize Past ContentTimelines SE, a 100% outsourced, custom branded service, helps news websites organize, present and monetize past content. Four major newspaper companies have signed on to the service.
By: Bob Armour Four major newspaper sites have recently partnered with Timelines to use the service in the sports news category, including The Boston Globe’s Boston.com, (for example, see the Boston Celtics implementation: Timelines SE provides key benefits to three primary stakeholders of news websites: • For readers, the service makes past content more readily available and presents it in an intuitive, easy-to-navigate manner using timelines, maps and lists; • For editors and writers, Timelines SE increases the resource value of past content by extending its useable shelf life; and • For publishers and website general managers, the service is created with the look and feel of the partner’s site and increases the website’s value by generating more pageviews and increasing readers’ time spent on site. “Timelines SE is an innovative service that helps us showcase our depth of content to our readers,” said Matt Pepin, Sports Editor at Boston.com. “The presentation is clean and attractive, and the related widgets add a lot of value to our site. Additionally, the service requires a minimal amount of my team’s time to maintain.” “News organizations are the primary recorders of history in local markets, and they make a tremendous investment in covering the news each and every day,” said Bob Armour, CEO of Timelines. “Timelines helps these organizations generate ongoing value from this investment with virtually no internal commitments of technology or labor. We are thrilled to be partnered with these companies.” Timelines made this announcement at the Newspaper Association of America’s annual mediaXchange show in Orlando, where the company is exhibiting in booth 707. Timelines offers two other services: Timelines.com, http://www.timelines.com, for individuals and entities that want to reach and interact with a broad audience about publicly shared events; and LifeSnapz.com, http://www.lifesnapz.com, for families and other trusted groups that want a more controlled, permission-based environment for recording and sharing their events. # # # About Timelines, Inc. Timelines, Inc. is the leader in providing services that enable people and entities to discover, record and share history on the web. Timelines offers three services: Timelines SE, for media businesses that want a custom-branded, hosted solution as part of their websites to showcase past content in an innovative, contextually relevant manner; Timelines.com (http://www.timelines.com) The company is based in Chicago and funded by Apex Venture Partners and Trident Capital. Timelines and LifeSnapz are registered trademarks of Timelines, Inc. End
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