Stealthstorming Innovation: The way to make it happen when the odds are against you

April 13, 2010 - PRLog -- Once the challenge for management was to get employees “innovating,” “thinking creatively” and “brainstorming.” Now reality has bitten and the innovation space is less idealistic and more Machiavellian. For those who know where to look, there is no shortage of ideas coming out of organizations. The problem lies in making these ideas gain traction in a company where innovation – despite what the mission statement may proclaim – is in reality a very low priority.
The answer is Stealthstorming. Stealthstorming is guerrilla warfare, waged with ideas.

It is a radical thinker dressed in a suit and a tie.

It is when you abandon all the usual trappings of creativity – multi-colored hats, flamboyant workshops, cheesy change management techniques –and sneak under the corporate defenses to make it happen.

Stealthstorming is what Jordan Cohen did when he, as a regular manager, built the highly innovative service called pfizerWorks and created his dream job.

Want to know more? Come join our intensive course at IESE Business School in New York on May 5-6, where we have sessions on StealthStorming, Innovation Strategy, pfizerWorks, Reframing, and much more. Listen to IESE Professor Paddy Miller and Thomas Wedell Wedellsborg discuss the course. http://www.youtube.com/watch?v=yQL3L2dzJyA&feature=player...#



The Innovation Architect: Creating breakthrough companies http://www.iese.edu/en/ExecutiveEducation/SFP/CreatingBre...

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