Young Manchester Company Preparing To Take On The Market Leaders Of Event Promotion

April 9, 2010 - PRLog -- UK promotion and ticketing platform, Fatsoma Ltd, has released a large product update. From new branding to usability improvements, the whole system has been extensively refined.

This release has been developed by their recently expanded team, including graduates from the country's leading business, software engineering and web development universities.

Fatsoma believes in creating a nurturing culture which encourages its employees to develop and expand their expertise from the start. This level of responsibility and pride in its team has resulted in a balance between technical skills and market knowledge. A highly skilled development team, encompassing a range of backgrounds including graduate software engineers and computer scientists, has been assembled to build a rapid and reliable ticketing service using parallel order processing architecture, and to incrementally improve the product by adding innovative new features.

The newly-formed sales and marketing teams offer industry insight, providing an expert opinion and route to the market through their various interactions with promoters, venue owners, and festival organisers. Two expert web designers are employed to create professional custom-built websites for clients.

Not only does Fatsoma seek to employ the best national talent, but also has formed close relationships with the country's best promoters and most well known venues, including the recently reopened FAC 251, Rough Hill, Propaganda and Outgoing: the fastest growing student travel company. The reputation it holds within student cities has lead to its development nationally, and as it continues to expand, an international strategy is reportedly planned.

Fatsoma is set to challenge the likes of Live Nation and Ticketmaster, with its services available to promoters including website development, ticket sales, and integrated online promotion via Facebook, the world's largest online social networking site.

Paul Stacey, Director of Fatsoma Ltd, said, “This release is a huge step for us as a company. We can now offer the social ticketing alternative that we have strived to develop since day one. None of our current competitors have responded to the growth in social networks, yet we believe they are fundamental to the future of event and live music promotion.”

This determination shows the detail undertaken by this company in a bid to stand out from the rest of the industry. With over 1700 listed companies on its database, Fatsoma has created a solid reputation for itself, which it strives to improve upon, particularly with recent news of a Live Nation/Ticketmaster merger and the introduction of new technology to the industry (microchip wristband trials for Festivals). Fatsoma continues to be at the forefront of social ticketing, and use technology to improve ticket security at its events.

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Fatsoma Ltd offer a social online promotion and ticketing service. This all-in-one platform allows event promoters, venue owners, festival organisers, and artists to sell their own tickets through their own website, and access many other features including selling tickets through a huge network of reps, viral marketing and extended social network sales via Facebook integration, the ability to collect and use their own private consumer data, and the ability to send out targeted newsletters, eflyers and SMS marketing campaigns.

The company was established in Manchester in 2006 to meet the needs of independent promoters using the new social networking phenomenon. Fatsoma is rapidly growing towards an international market and is now being used across the events and live music sectors. For more information on Fatsoma Ltd please contact support@fatsoma.com or visit www.fatsoma.com.