John Eagle European First High End Used Cars Site To Equip Its Web Sites With Mobile Technology

March 17, 2010 - PRLog -- AUSTIN, TX – John Eagle European is pleased to introduce a new hi-tech weapon called “Mobi”--an Internet platform that allows the public timely access to critical information from the dealership through their smart phones—now available.  The mobile site is dedicated to the high-end used cars available at Aston Martin, Bentley, and Lotus of Austin as well as Aston Martin of Dallas.  

T.L “Sonny” Morgan, Managing Partner of the Austin dealerships, says “As a dealership, we’re committed to staying in a leadership position with technology as well so that we can deliver the information our customers need in a timely fashion.  With the Mobi platform running in parallel to our traditional site, anyone can access our latest inventory and offerings through their smart phone wherever they are, whenever they want.  Once you give it a test drive, our site will be as addictive as driving one of our exotic sports cars.”

Mobi is a top-level Internet domain for use by mobile devices accessing Internet resources.  Dallas based eCarlist built the new device-dependent web site for the dealership, in addition to its current desktop-based one.  The John Eagle European Mobi site delivers special capabilities such as images formatted for smaller screens and embedded sensors to quickly load images and information.  Smart phone users can test the new platform by navigating to www.johneagleeuropean.com.

“The Mobile Internet is arguably the fastest growing way for people to consume information online.   eCarList specializes in delivering incredible web sites that enhance the experience that consumers have,” stated Len Crichter, president of eCarlist.  “Not only are the technical demands different, consumers have different expectations for using them.  They want immediate results and have more immediate needs compared to traditional Internet users.  The John Eagle European system was designed to meet and exceed those expectations.”

Though some other domains technically can handle mobile phone optimization, only a fraction of them actually do.  For John Eagle European, that meant having two separate web site experiences.

“Though it involved a larger investment of time and money, we believed that it was necessary to stay competitive,” added Morgan.  “Our research indicates that most smart phone owners are affluent, tech savvy and love products that are tailored to their lifestyle.  Our customers share those same characteristics, so we believe this is a solid business decision and a natural fit.”

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John Eagle European, the parent company of Aston Martin of Austin and Bentley Austin, is part of the prestigious John Eagle Dealerships, one of the largest, privately owned auto groups in the nation.