Using Google Analytics for your Online Marketing Campaigns

March 15, 2010 - PRLog -- The first thing any online marketer should do with a website is install website analytics. The sooner you do this the better. If you are taking on a project and it isn’t already installed on the site then you should recommend it to be installed before you start. This way you will have some real data before you start your campaigns (organic or paid) and you will have a much better idea of how the site is performing. Before you start any SEO campaign it’s also vital to understand what kind of visitors the site gets and how long those visitors spend on the site this way you can improve on any results the site is getting and it may give you an insight into which keywords actually generate quality traffic.

Currently the best value for money tool out there is Google Analytics, an incredibly versatile and “free” tool from Google that allows you to track the visitors to your site by placing a small snippet of code on your website. It will allow you to analyse the traffic that enters your site, find out which keywords they use and how long they stay on your website as well as a host of other analytical information.

The key to measuring your results in Google analytics is to use the goal settings to create a metric to measure your sites success. A goal can be any event that results in a visitor performing an action such as an email or newsletter signup. Once you have set this up you can use it as a measure of success of your SEO campaigns. Another great feature of Google Analytics is that you can set up an automated email to create a monthly report for clients, selecting all the information you want to appear in their report.

http://www.robhartley.co.uk

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Rob Hartley Marketing is a company that specialises in the management of Google Adwords (pay per click) campaigns for a wide variety of businesses across the UK.

http://www.robhartley.co.uk