US: YouTube video views up 50% in January

March 9, 2010 - PRLog -- ComScore  released yesterday January 2010 data of online video use in the US. Figures show that nearly 173 million U.S. Internet users watched online video during the month. Video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus year ago.

U.S. Internet users watched 32.4 billion videos in January with Google Sites ranking as the top U.S. video property with 12.8 billion videos. YouTube.com accounted for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 903.1 million videos, or 2.8 percent of the all online videos viewed. Microsoft Sites ranked third with 491.8 million (1.5 percent), followed by Yahoo! Sites with 435.5 million (1.3 percent) and Viacom Digital with 361.2 million (1.1 percent).

More than 173 million viewers watched an average of 187 videos per viewer during the month of January. Google Sites attracted 136.5 million unique viewers during the month (93.9 videos per viewer), followed by Yahoo! Sites with 51.5 million viewers (8.5 videos per viewer) and CBS Interactive with 41.2 million viewers, (5.3 videos per viewer). The average Hulu viewer watched 23.5 videos during the month, representing an all-time high for the property.

Other notable findings from January 2010 include:

   * 135.4 million viewers watched 12.7 billion videos on YouTube.com (93.4 videos per viewer).
   * The average Hulu viewer watched 23.5 videos, totaling 2.3 hours of videos per viewer.
   * The duration of the average online video was 4.1 minutes.

# # #

DATAXIS, is an international market research company that covers 4 play markets worldwide. Our online database contains detailed and up to date data on subscribers, revenues & ARPUs as well as annual forecasts on major operators and technology suppliers.