March 3, 2010 -
PRLog -- Israel’s largest mobile network operator Cellcom, has announced yesterday, its 2009 results posting a top line of USD1.7 billion for the full year out of which $434 million were generated in the fourth quarter. This resulted in a substantial increase of net income by 19.5% to USD313 million on an annual basis, thus enabling the operator to strengthen its leading position in the Israeli cellular market.
As far as key performance indicators are concerned, Cellcom continued increasing its customer base closing the year with approximately 3.3 million subscribers of which nearly 1 million used 3G services. In the fourth quarter only, 33,000 new customers were registered, most of them are post-paid according to the release bringing the total net additions for 2009 to roughly 105,000.
The monthly Average Revenue per User (ARPU) for fourth quarter and full year 2009 decreased respectively by 2.7% and 3.4% to USD38 mainly due to the lower roaming revenues and the ongoing airtime price erosion according to the operator.
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