Cherry Blossom Launches 'Premium' range

Feb. 25, 2010 - PRLog -- ‘Cherry Blossom making a good first impression since 1906’
Cherry Blossom launches Cherry Blossom Premium at Debenhams nationwide



Cherry Blossom Premium, the new range of luxury shoe care products benefiting from extensive market research on both formulation and performance, has launched exclusively through Debenhams, the UK high street departmental chain with 105 outlets in the UK.

Available now in Debenhams’ Ladies Shoe departments, Cherry Blossom Premium caters for every shoe care need and is also focused on those wanting to take care of their handbags and leather goods. Products such as the squeezey tube ‘Leather Cream’ nourishes and protects  while the spray can; ‘Universal Cleaner’ cleans and restores make caring for your shoes and leather goods as easy as saying ‘Cherry Blossom’. With years in the making the ‘Premium’ range from the oldest and most trusted shoe care company in Britain is one not to be missed: for keeping up appearances is something not to be trifled with. Cherry Blossom has been ‘making a good first impression since 1906’, they should know.


Available from Debenhams nationwide or online at www.cherryblossom.co.uk
For press enquires, samples, quotes and interviews please contact Adele Woodthorpe on 02070255156 or email Adele@woodthorpecomms.com








A Brief History of Cherry Blossom

Cherry Blossom were the first and now the only UK manufacturer of shoe polish. Started in 1906 by brothers Dan and Charles Mason, Cherry Blossom polish started from a need to use wasted tin plate left over from making their soap company containers. Appreciating the growing demand for wax boot polish, the brothers realised that this discarded tin plate could be used to make small tins ideal for polish.  They therefore employed a chemist to come up with the right formulation and launched in 1906. The iconic “one penny tin” with its original “butterfly” twist opener was introduced in 1907 as was the name “Cherry Blossom Boot Polish”.  In 1912 they sold off the soap company and concentrated on the manufacturing of polish. Padawax, a major step forward for convenience, was introduced in 1960.  You could now apply polish with just the sponge and buff with a cloth. 1983 saw the “butterfly twist” tins replaced by the “snap open” variety and in 1986 New Meltonian and Cherry Blossom Shoe Care Plus was introduced – a liquid wax shoe cream designed for fast and easy application and fast shine.
Today the Cherry Blossom shoecare range is manufactured in Alfreton, Derbyshire, and as the materials used in the manufacturing of shoes have changed to include suede, nubuck, corduras and canvas as well as the traditional leather, so too have the products on offer from Cherry

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