Sales Of Britannia Fridge Freezers Hotting Up

Feb. 25, 2010 - PRLog -- Henneke Duistermaat, Director of Marketing at Britannia, comments:  “First and foremost Britannia is known for its range cookers, so our first refrigeration appliance had to be special, offering a high level of specification and quality, which we knew would have strong appeal with our target audience.”

She continues: “Despite our confidence, however, even we have been a little surprised at the phenomenal level of take-up.”

Duistermaat puts the success down not only to quality features such as the electronic ice and water dispenser, the integrated ice maker and the unique Sweetspot™ shelf, which ensures ice cream is served up at a delicious room temperature; but also the appeal to customers of buying co-ordinating appliances.

She explains:  “The Nebraska fridge-freezers are available in the four core shades we use for our range cookers: Gloss Black, Cream, Graphite and Stainless Steel, which is proving a great solution for those customers planning new kitchens.  The idea of having their very own bespoke fridge-freezer through our Colourange option, which allows customers to match their appliance to any colour they choose, is also generating a lot of interest.”  

“Clearly there was a real gap in the market for a Britannia fridge-freezer, which combines great looks and great performance, and we’re obviously delighted with the level of sales to date.”

Designed to keep food fresh and full of flavour for longer, the A-rated, energy-saving Nebraska enjoys an impressive total capacity of 23 cubic feet, and also boasts features such as a humidity crisper, to keep fruit and vegetables at optimum condition; the Climatekeeper™ Air Tower that ensures a constant temperature throughout the fridge; and special frost guard technology to minimise the risk of freezer burn.  

Another possible reason for the success of the Nebraska is the comprehensive brochure and point of sale that Britannia has developed to support the range, which clearly signpost the fridges’ benefits for both consumers and retailers. http://www.britannialiving.co.uk/refrigeration

The Nebraska retails at around £2,200.

For further information, call Britannia on 01253 471111 or visit http://www.britannialiving.co.uk.

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As the leading range cooker specialist, Britannia is able to offer a variety of classic and contemporary range cookers to suit any kitchen.
Our collection of built-in ovens and hobs, range cooker hoods and accessories completes the range.