Bajaj Allianz launches unique Guarantee Express campaign

Feb. 8, 2010 - PRLog -- Pune, 6th February 2010- Bajaj Allianz today announced the launch of its innovative ‘Guarantee Express’ campaign in 137 cities simultaneously across the country. The ‘Guarantee Express’ will educate people on the much needed guaranteed returns on their investments during these troubled times of high market volatility, in a fun way using street theatre. This is the first time in the industry that an insurance player like Bajaj Allianz is using theatre to communicate the message.

Guarantee Express focuses on the following features:

Guaranteed highest NAV attained by the fund in a tenure of 10 years through Bajaj Allianz Max Gain
Guarantee of minimum unit price of 170% at maturity through Bajaj Allianz Shield Plus
Guarantee of 7% minimum returns per annum with Bajaj Allianz Invest Plus
How these products are a better option than other financial instruments like fixed deposits, which is one of the popular investment tool for most investors in India
Mr. Akshay Mehrotra, Head – Marketing, Bajaj Allianz, said, “This is the most innovative way of informing customers about earning guaranteed returns through insurance. We offer an option of two ULIP and one traditional product that are suitable for all levels of risk appetite and give the customer the benefit of high returns as well as tax saving.”

He also added that “Street theater is one of the oldest forms of communication used to disseminate a message relevant for society at large. We decided to use this medium to educate people about benefits of insurance to engage the audience in a live and interactive environment. We believe this is an effective way to communicate the message that the customer will retain for a long time.”

The ‘Bajaj Allianz Guarantee Express’ will visit prominent areas in each city, wherein the street plays will be performed to bring out the ‘guarantee’ aspect of each of the products. The campaign commences from 4th February onwards in Pune. The 360 degree activation includes radio activities in the city where the bus will be visiting along with TV advertisements on the theme.

About Bajaj Allianz

Bajaj Allianz is one of the leading Private Sector life & general insurance companies in India. Bajaj Allianz is a union between Allianz SE, the world’s leading insurer and Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited, one of India’s most respected names). Allianz SE is a leading insurance conglomerate globally and one of the largest asset managers in the world, managing assets worth over a Trillion Euros (over Rs. 55, 00,000 crores). At Bajaj Allianz, customer delight is our guiding principle. Ensuring world class solutions by offering you customized products with transparent benefits supported by the best technology is our business philosophy. Bajaj Allianz began its operations in 2001 and today has a pan-India presence with over with offices and presence in over 1100+ towns in the country. The companies have been constantly expanding its operations to be close to their customers.

Bajaj Allianz Life Insurance has developed insurance solutions that cater to every segment and age-income profiles. Currently Bajaj Allianz has a strong product portfolio of over 30 flexible products and caters to all kinds of customer needs from ULIPs to Child plans, from group insurance to health insurance.


For Further Information:

Blue Lotus Communications:                                          
Bajaj Allianz:
Shweta: 982049955                                                        
Santosh Balan:09860097056                                                                                
Jagriti Singh: 09665027044

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Blue Lotus Communications are Communication Consultants with an array of health care, technology and finance clients. The other businesses of the group include a design boutique called Mustard Designs and Blue Bytes, an Information Logistics service.