Automotive Marketing Seminar Features Google PPC Ins and Outs

Feb. 3, 2010 - PRLog -- The automotive industry’s first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of NADA in Orlando.  The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.    

Eric Mayhew is the Manager of Advertising Products at Dealer.com, the global leader in online marketing solutions for the automotive industry, and will be instructing two classes on Google Pay-Per-Click fundamentals.  

The first class, Google Adwords Fundamentals, will demonstrate how dealers can leverage paid search to create a comprehensive search marketing solution.  This first class will be a hands-on setup of a Google Adwords campaign and a review of the many parameters that dealers can use to create effective marketing campaigns.   This class is a MUST for dealers that are outsourcing their PPC since it will help their understanding and inspect what is being done (or not done).

Next, Mayhew will be leading a class on Adwords strategies to help dealers understand if they have been wasting money in PPC.  In this class, attendees will learn to develop a targeted keyword strategy for their dealership that is also free from waste.

A complete description of Mayhew’s classes can be found online at http://www.automotivemarketingbootcamp.com/instructors/

Mayhew will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training.  The roster of speakers also includes JD Rucker, a leading automotive social media expert and CMO of TK Carsites, Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, and Tim Jennings, an 18 year veteran in the automotive industry who will be leading classes on video optimization online for increased traffic and sales.

The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class.

Registration is limited to 75 seats per class and is filling up quickly.  Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal