CKR Interactive Launches Recruitment Media Metrics for Employers

Feb. 1, 2010 - PRLog -- CUPERTINO, CA — Global recruitment advertising agency CKR Interactive (http://www.ckrinteractive.com) has launched Recruitment Media Metrics™, version 2.0, a web-based platform designed to track, measure and evaluate recruitment marketing campaigns.

This turnkey solution eliminates the guesswork from the planning process by providing companies with the ability to precisely monitor and optimize responses from online and print advertisements. Through a dashboard that tracks the unique code embedded within each recruitment ad, employers can view which options are generating the best results and adjust their media mix accordingly, thereby reducing or removing their spend on inefficient candidate sources.  

Employers can also utilize Recruitment Media Metrics to provide additional information regarding their company, benefits, culture and available positions to applicants via branded landing pages the candidate is redirected to after clicking on a recruitment ad. The system can also drive candidates directly through an employer’s normal application process, with no noticeable difference to the applicant.

“This innovative solution is an absolute necessity for any company wanting to maximize its recruitment ROI,” notes CKR Interactive President Curtis Rogers. “It is essential to consistently monitor, measure and analyze your recruitment spending, especially in this economy. Recruitment Media Metrics makes this easy to do.”

Recruitment Media Metrics is scalable for companies and recruitment advertising budgets of all sizes. Other key features and benefits include:

-Integration with any applicant tracking system (ATS)
-Easy one-click process
-Precise cost-per-applicant evaluation
-Available 24/7 with no software to install
-Secure, password-protected administrative access
-Real-time reporting
-Ongoing support from your account team

CKR Interactive has developed a briefing that details the risks involved with not measuring recruitment marketing metrics. To download a copy of the briefing, go to: www.ckrinteractive.com/metricsbriefing.

For additional information about Recruitment Media Metrics or other CKR Interactive recruitment marketing solutions, contact Skye Callan at: (408) 454-2231. Product information is also available at www.ckrinteractive.com/mediametrics.

About CKR Interactive
Founded in 2001, CKR Interactive (www.ckrinteractive.com) is a recruitment advertising agency delivering comprehensive services to today’s employers. Focusing on interactive solutions, the firm’s areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, Arizona and Florida, and partner agencies in the United Kingdom, Australia and India, the award-winning firm’s growing list of clients represents a range of industries, from healthcare/biopharm and high tech to government and hospitality/food service.

Contact: Skye Callan
Interactive Marketing Director, CKR Interactive
(408) 454-2231

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CKR Interactive gets you personalized recruitment advertising solutions, cutting edge innovation, award-winning creative and unparalleled customer service. We go beyond ad placement to research, recommend and develop strategies that deliver results.