Do Your Part® achieves worldwide syndication as McClatchy Tribune Information Services Contributor

Jan. 29, 2010 - PRLog -- New York, NY / Charlotte, NC –  What started as an eco-rich resource to the Charlotte Observer and charlotteobserver.com of Charlotte, NC, is now being resourced worldwide by the McClatchy Tribune Information Services’ media network of clients including the Chicago Tribune, Miami Herald, and the Detroit Free Press. Do Your Part® eco-content produced by Terri Bennett Enterprises, LLC signed on with McClatchy Tribune in mid-December of 2009. Within 48 hours, newspapers coast-to-coast, online and in print, as well as its numerous online media outlets were carrying Do Your Part information, growing to 39 media outlets in the first 30 days. The exposure represents more than 3.5 million print readers and 2.5 million daily online readers now being able to “do their part.”

According to the expert behind the content, Terri Bennett, households are seeking practical and useful information on how to be more earth-friendly and consumer savvy when “going green” on the home front. “This is especially proving to be true among women,” stated Bennett, “who are leading the charge at home, seeking ways to do more with less. Women are in charge of 80% of the spending decisions in a household and are also concerned about what we are doing today that could have a negative impact on our children tomorrow.”

Charlotte Observer Editor Rick Thames, considers Do Your Part a valuable mainstay in his paper’s Home section, as well as on its online edition. “As an editor, I am always interested in content that is both useful to our readers and easy on our budget. We run Terri’s newspaper column weekly in our Home section and her video and blog are regularly featured on our Home page or our Living page,” stated Thames. “I think it was very perceptive of her and her team to see the value of practical advice for a greener environment. Terri delivers strong ideas, ever-conscious of what readers have on their minds at any given time.”

Valuable to readers? Yes. Thames shared an example of Bennett’s timeliness with an example from a Father's Day column feature focus where she tipped readers to the advantages of purchasing reconditioned shop tools as a way of being considerate to both the environment and to readers’ strapped budgets. “Quite honestly, it's not something I had thought about before. As far as I know, it was also the first mention of this option in our newspaper,” said Thames.

About McClatchy Tribune Information Services
McClatchy-Tribune Information Services (MCT) offers the most comprehensive news and image services available nationally and around the globe. Covering U.S., international, student-oriented, regional or industry-specific content, MCT gives media a single, easy-to-use resource for news, business and sports. MCT also provides features, opinions and themed content packages on a wide range of topics — along with related photos, graphics, illustrations and caricatures. Operated jointly by the McClatchy Company and Tribune Company, MCT serves more than 1,200 media clients, online information services and information resellers across the globe.  Do Your Part® is now among the 350 contributors worldwide affiliated with MCT.

About Do Your Part®
Do Your Part® is produced by Terri Bennett Enterprises specializing in the production and distribution of eco-focused content for broadcast, print, and Internet distribution. Do Your Part print content is a weekly 400 to 500-word column written by syndicated columnist, Terri Bennett. Do Your Part videos (TV broadcast quality and streaming options for Internet broadcasting) range in timeframes from one to two minutes in length. Do Your Part content provides practical, eco-friendly solutions and information to inspire viewers and readers to reduce environmental waste and improve our planet through everyday green living. Targeted to women 25-64, the most influential consumers in the marketplace today, solutions and information provided are not difficult or expensive with the consumer woman in mind, oftentimes helping her save money.  Do Your Part is apolitical and based in easy-to-understand science. Terri Bennett Enterprises is continuously adding content to its expansive Do Your Part library of print and video categories on a daily basis. More than 200 articles, columns, and/or video spots exist in twelve categories covering everything from home and automotive to travel and entertaining. For more information, log onto www.doyourpart.com.

About Terri Bennett
Terri Bennett incorporates 20 years as a nationally recognized and award-winning weathercaster and TV station scientist with her life as a mother of three to show how we can all do our part. For more than 16 years, Bennett provided nightly weather forecasts to the Charlotte, NC, television market area as a weather reporter and meteorologist. Her work was recognized by the Radio and Television News Directors Association of the Carolinas as the "Best Weathercaster in the Carolinas" numerous times. Her work during Hurricanes Floyd and Frances earned her two prestigious Mid-South Regional Emmys for excellence. In January of 2008, Terri received the "Excellence in Science Reporting by a Broadcast Meteorologist Award" from the American Meteorological Society for the WaterWise franchise she developed. From 2004 to 2007, she also penned a daily newspaper column, "Earth, Stars and Skies" in the Charlotte Observer newspaper where she answered readers’ questions about all things science. In September of 2007, TerriBennett.com was launched to serve as the single source of Bennett’s knowledge and expertise. Do Your Part® was born out of Bennett's passion to help others understand how easy, economical and important it is to tread a little lighter on the planet. She is the expertise behind the nationally and internationally syndicated content of Do Your Part for print and broadcast media outlets. For more information, visit www.terribennett.com.