Kamdhenu Celebrated Republic Day On Its 15th Foundation Day And Launched Two New Products In The

Kamdhenu Ispat Limited, a renowned name in Construction and Infrastructure celebrated its 15th Foundation Day on 23rd January.
By: Genie Events & PR Pvt Ltd
Jan. 27, 2010 - PRLog -- Kamdhenu Ispat a homegrown steel maker entered a new Business segment with the launch of Packaged Drinking Water and new variety of eco friendly paints i.e. Water base Enamel.

The company has forayed into Packaged Drinking water segment and paints under the brand name Kamdhenu Fresh Packaged Drinking Water and Kamolite Premium Water Base Enamel respectively.

Kamdhenu celebrated The Republic Day on its 15th Foundation Day of the company along with the launch of the two new products. Speaking about the occasion Mr. Satish Kumar Agarwal, Chairman & Managing Director said “The 15th Foundation Day of kamdhenu is a platform for all the employees, business associates and the franchises to come together, this day we will reveal our two new products further it will give an opportunity to reveal Kamdhenu`s strength and its journey since 1995. We have more than 50 franchises manufacturing units spread across India & 2 units in Nepal and this is the single day when all the Franchise Directors can come and interact with each other.”

Commenting on the two new products Mr. Satish Kumar Agarwal said “We are glad to launch Kamdhenu fresh Packaged Drinking water and is meant to be special because it goes through multiple-step purification process and as a result Kamdhenu offers fresh and delicious water, thus giving people quality as Kamdhenu stands for quality and on the other hand launched Kamolite Premium Water Base Enamel, which is semi gloss, eco-friendly paint based on acrylic resin, Inorganic and Organic lead free pigments. We are expecting people to welcome these two products the same way they welcomed our Colour Dreamz last year.”

The packaged water Bottle and Enamel Base is available in the market from February, 2010 onwards in Delhi and NCR and soon it will be available in other parts of the country. The price range of 1 litre bottle is kept Rs. 13, 250 ml glass is for Rs. 5, jar of 20 litres for Rs. 65 and soda of 650 ml will cost Rs. 12.

Kamolite Premium Water base Enamel is a semi gloss ecofriendly paint based on acrylic resin; inorganic and organic lead free pigments. It is applicable on wooden as well as metal surfaces and it doesn’t have any bad odour. The enamel is completely non- hazardous and lead free. Its durability is double than the conventional enamel paints. The prices kept for Eco friendly paint ranging from Rs 150-190 per litre .The main features of the enamel are as follows:

Applicable on wooden as well as metal surfaces. Easy to apply by thinning down with water.
Applicable by roller, brush or spray.
No bad odour.
Completely lead free, so completely non-hazardous.
Ultraviolet rays have little effect on the paint.
Due to the water thinability no pollution in the atmosphere as well as in the room.
Durability is double than the conventional enamel paints.
Excellent non-yellowing properties as compared to solvent paints.

The main highlight of the event was the launch of the two new products by all the four directors namely Mr. Satish Agarwal, Mr. Sunil Agarwal, Mr. Saurabh Agarwal and Mr.  Sachin Agarwal. The other highlights of the event were Presentation of New Corporate Film, Excellence Award of Kamdhenu Group Associates and best performers. The entertainment included Laser ball dance by Australian Dance troupe and other cultural programs followed by dinner party.  

About Kamdhenu Ispat:

An ISO 9001:2000 accredited company, Kamdhenu Ispat Limited, the leading manufacturer of international quality Steel Bars in India, KAMDHENU, the brand name that reverbs of strength, durability and dependence has registered the utmost brand recall in the construction industry. Kamdhenu Ispat Limited now manufactures reinforced steel bars- TMT/CTD & Structural Steel, under the Kamdhenu brand. Kamdhenu Ispat Limited began its journey into India’s steel sector with a single reinforcement steel bars manufacturing company at Bhiwadi in Rajasthan, merely a decade back. Today it has positioned itself as a company with vision and commitment to quality. The company has the strength of more than 3500 dealers & distributors in the steel segment and 4000 dealers in the paint segment which have been spread length & breadth of the country.

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From one unit it has spiraled into more than 50 units, through franchisee arrangement, spread across the country and 2 units in Nepal. Today, Kamdhenu along with its franchise base manufacturers – Reinforcement steel bars (TMT/HSD), Structural Steels (Channels, Angles, Beams & Flats), Binding Wire, Plywood, Cement, Paints (Colour Dreamz), PVC pipes etc. This also include real estate segment, building niche homes for high end dwellers. Kamdhenu aims at giving “Best quality Best Price.” www.kamdhenuispat.com, www.colourdreamz.com.
Source:Genie Events & PR Pvt Ltd
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Tags:Packaged Drinking Water, Water Base Enamel, Fmcg, Kamdhenu Ispat Limited, Colour Dreamz
Industry:Consumer, Technology, Fmcg
Location:New Delhi - Delhi - India
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